At the heart of it, I'm a business interventionist.

BEFORE & AFTERS

I do what I do because time and again, I've seen women I love - creative, talented, incredible women - drowning under the weight of doing the thing they love... the thing they were made to do. And after years in the world of finance, I knew I could throw them a life preserver.  But this page isn't about me, what I've done, or what I can do. It's really about them. It's about lives changed; about women finding margin, rest, success, and joy in the doing of their craft again. These are their stories. 

"Shanna singlehandedly changed the course of my business. She revived a vision that I thought was lost deep inside my soul. I am once again excited about the course of my business, and in turn, my life! She not only came in and put everything in order;  she has gifted me with a vision for a hope and a future that I could not see before. Having her as a part of your business is, hands down, the best thing you will ever do for yourself and your future. It is not a luxury - it’s a necessity."


Founder + floral designer Amy Osaba Events

Amy Osaba

When I started Amy Osaba Events almost 10 years ago, I knew nothing about how to properly run a business. I was unaware of the tools I needed, my business practices were inefficient, and I didn’t know how to make it grow. Despite that, the demand increased to the point where I was able to make ends meet, but I knew it wouldn’t be enough long term. I was overwhelmed with meetings, proposals, bookkeeping, ordering, emails, my calendar, etc. Anxiety set in and I felt I would never get things under control."


Founder + floral designer Amy Osaba Events

Amy Osaba

It wasn’t really until 2012, when I met Shanna, that my business finally started to thrive. After just a short while with her, I felt as though the growth we were experiencing was going to be sustainable! Shanna not only came in and put everything in order, she has gifted me with a vision for a hope and a future that I could not see before. I can'a appropriately put into words how much she has changed my life, my business, and my future. No matter what stage your business is in, she can immediately change the direction for the better.


Founder + floral designer Amy Osaba Events

Amy Osaba

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of amy's
success
story

Operating at 82% cost 

Getting paid from the left overs

Not sure if making money on events. Sacrificing profit for the integrity of the design (is there any other way?!) 

Feeling : stressed, overwhelmed, burned out, robbing Peter to pay Paul.

before working with shanna:

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case study

01

I didn’t join Amy as a business consultant but as a floral intern sweeping floors. It didn’t take long for us to both see floral design wasn’t my future, but business development was. Amy took a chance on me. She let me dig into every aspect of her business and develop a business model that works for floral designers. She trusted me and gave my own business dreams wings. Throughout the years she has become one of my best friends in life. What made me the most proud was the day she bought her house for her and her three boys. I’m sure any single mom can agree how empowering that feels. She continues to take consistent paycheck, save for long term goals and run her events at a profitable margin. The fundamentals transformed Amy’s story and as long they are implemented Amy Osaba Floral and Event Design will go on funding her personal needs as long as she desires.

In Shanna's words:

Operating at 37% Cost (hint : where it should be!) 

Consistent monthly salary since 2012

Fully confident they are making money on events. Understands how money in the business works and how to plan for the future. 

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Freed up to think strategically about the growth of the company. 

after working with shanna

"Shanna is incredible and most certainly the best thing that has ever happened for me - not just my business, but my life. Last year, my business took over my life, I reacted to everything instead of making intentional choices. I absolutely hated what it did to my family especially considering my business was started to HELP my family. When I decided to work with Shanna I had an idea of what it might mean, but I had not clue just how impactful it would be.


case study

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I was aimlessly wandering doing what everyone else thought was “cool” or what the industry said I should. I was allowing everyone else to run my business and make choices for me. Something HAD to change. Having the opportunity to dig into all the financial information with my husband was really eye opening. As he’s the one that pays our personal bills. Working with Shanna not only guided me to be able to pay myself, but it gave me deeper purpose for earning that paycheck.

Life is vibrant again, It’s abundantly joy filled. And it’s all because of the heart and efforts of Shanna Skidmore. She is incredible and most certainly the best thing that has ever happened for me - not just my business, but my life. I am so grateful for Shanna, her heart, and passion to help others! If you are at a point where you feel lost, or you feel burnt out and need something to refresh you - this is it. This is that thing that will turn your business around and give you a new found purpose and plan."

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of rachel's
success
story

PHOTOGRAPHER

Rachel May Clarke

Had shut down business after 3 years burned out and no money. Was headed down the same path again when we met. 

Felt irresponsible with the money she made and ashamed of not stewarding it with more intention. 

Desired to contribute to her family in a meaningful way even though she didn’t have to be the main income earner 

Felt lost, aimlessly wandering through business. 

before working with shanna:

Had a renewed vision for the future and a step by step plan to ensure progress towards that vision 

Had a spending plan in hand, and a sales goal she knew would allow her to maintain the regular paydays she set up for herself. 

Confident in the profit she needed to make off each job, she took her family on a dream beach vacation. That was a big win for her! 

Felt structured, purposeful, a feeling of security in business and hope that it will succeed. 

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02

Gosh, Rachel and I had a blast working together. From lifting weights at the gym when I visited Charlottesville to randomly having dinner together in Savannah, there’s never a dull moment when the two of us are together. Rachel’s story is like so many I’ve sat with. Cash in and cash right back out just as fast. Not planning ahead for slow moments leading to yearly panic during the winter season. My most proud moment working with Rachel is when I saw her choosing that intentional spending habit. You see, she may be shy to tell you but she loves nice things. Unlike me who will carry the same purse for five+ years, Rachel isn’t afraid to invest in some Kate Spade. But this is the gift of entrepreneurship. Spending with boundaries is freedom in spending. Having a plan doesn’t have to be dull and boring, on the contrary, it's incredibly freeing! 

In Shanna's words:

after working with shanna

"Hiring Shanna is without a doubt the best investment I have ever made. My life has changed for the better and it’s all because of Shanna Skidmore. When I started on this journey, I was in a place where even though I loved what I was doing, I felt stuck. I felt like I wasn’t moving forward, which for a dreamer like me is a very confining state. I knew where I wanted my business to go, but I did not know how to get there. I was ready to put in the work and dig deep to find out how to achieve my dreams.

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During our first month together I answered a series of questions, not only about my business but about me – Jessica, the person behind the business. It was through this process that I learned what I like about my business and also learned what I didn’t like about my business. It was only after physically writing down, the good ol’ fashioned pen to paper way, that I learned what I truly wanted and what I’m ok to live without. 

As a small creative business owner, I often feel like I’m supposed to have all the answers, but I don’t. Just as my employees come to me for answers, sometimes I need someone too. Shanna is that person for me. She gets it. She gets me. She has taught me how to value my work so that my career will have longevity. She understands being a wife and the importance of family and gives me permission to take personal time off.  Hiring Shanna is without a doubt the best investment I have ever made."

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of jessica's
success
story

florist

Jessica Zimmerman

Making zero profit as a rental company + a low $300 average for floral work 

Never saw her family due to the hours of rentals. Her young daughter often didn’t even come to her when she would get home. 

Had high overhead with the large warehouse + the staff to run a business with regular operating hours. Was not paying herself.

Wasn’t seeing any profit in her business. Felt desperate for a change

before working with shanna:

New business model for the floral industry with a $4700 client average in just two years.

Created streamlined processes for new clients + production to allow Wednesdays with her daughter into her weekly schedule! 

Cut all the extra spending clutter allowing her to pay herself a regular salary and see profit in her business.

Felt empowered with the tools needed to run a business profitability and sustainability while creating a beautiful life outside her work. 

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case study

03

I remember the day Jessica took store hours off her door. She was so scared. In her small town community, people thought she had gone out of business. It took some time to get traction, but with consistency, A Southern Tradition rentals became Zimmerman Floral and Event Design. She was desperate enough to try anything. We redid her client process, completely overhauled her pricing and flower ordering system, client contracts and so much more. I was most proud when Jessica would call me from the Chick-fil-A drive thru after dropping her kids off at school. This was what she longed for when I met her, and we made it happen. A life her old business model never would allow her to have. Her project proved the process I created worked. There really is a step-by-step process to designing a business model that WORKS. Her project made me a believer in The Blueprint Model. 

In Shanna's words:

after working with shanna

"My brand and business has transformed since meeting Shanna. She completely altered the way I view and run my business. In order to pursue our creative endeavors with excellence, we need help and a push with the business and financial aspect of entrepreneurship. Shanna’s strategy provides both the groundwork and follow through for new and established businesses to chart a course of success that ultimately frees us up to do what we do best - create!


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There is just so much business aspects that goes into having your own business, obviously, but I just wasn’t expecting that. I felt like I was working my tail off painting all the time and there really wasn’t much to show for it. I remember thinking I should just let go and go work at Starbucks where I’d at least have a steady paycheck and benefits and just do art on the side. I really thought hard about that. I knew there was a better way, I just didn’t know what it was yet. 


Since first working with Shanna, I've moved into a much larger studio space and hired two employees + interns. I am meeting our established budget and surpassing financial goals. She completely altered the way I view and run my business. The biggest principles I’ve learned from Shanna have been budget and how to create margin in my product lines. And how to create a sustainable business model so I can add in new products. My brand and business has transformed since meeting Shanna." 


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of britt's
success
story

Artist

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of britt's
success
story

Britt Bass

Wasn’t making profit margins needed to transition to wholesale accounts or galleries

Had data but wasn’t sure how to manage her numbers or make them work for her 

Building momentum but was so busy managing wasn’t creating

Feeling almost ready to hang up the dream, barely scraping by

before working with shanna:

Adjusted all pricing and created a strategy to incrementally increase in order to hit margins needed to try new distribution strategies. 

Put a spending plan together so Britt felt financially stable. She knew where to spend money and when to hold back

Got a studio and a team

Feeling confident in next steps with a clear vision for growth and action steps to to in order to accomplish big dreams

more case studies

case study

04

Working with Britt was just the best because well, it’s Britt. She’s like Miss Congeniality but in the most humble, down to earth, will you be my best friend kind of way! Britt was such an interesting case because she had the data she needed but just wasn’t sure how to read the numbers to actually get something from them. She was taking the right steps, the “should do” steps, but wasn’t yet equipped to take that information and run with it. Once I showed her what to look at and why, she did just that - RAN WITH IT! I don’t think she’s stopped since!

In Shanna's words:

after working with shanna

"It’s literally the best money I’ve ever spent in my entire life and I wish I could have her on my staff full time. I would pay her a million dollars if she would take that job. ;) Before I met Shanna I felt like my job was completely taking over my life. I felt chaotic, my brain felt like it was going to explode. I felt like I had no focus. Like I knew all these things that needed to happen or were happening on the business side of my business but there was no structure to it and I felt like a crazy person. 


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After working with Shanna I felt like my life did a 180, both professionally and personally. All of the sudden I could just relax. There was a huge weight lifted off my shoulders. It was all the back end processes that were just chaotic, completely disorganized. Shanna helped me focus all of that. Business filings, budgets, timelines and paperwork. If you’re thinking about going through the process with Shanna, the only thing I can say to you is DO IT, don’t even think twice. 

Having someone walk this journey with you is so important especially if you don’t have a partner in business, you are the sole owner. It’s really  comforting to have someone walk beside you, teach you the structural elements you need but also just to be such a kind, loving support. It’s really, basically, Business Therapy. Which is just something you can’t get anywhere else. Anyone who owns a business or wants to start a business you absolutely have to find Shanna. She’s just simply the best."


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of teissia's
success
story

Founder + lead planner Firefly Events

Teissia Treynet

Had built a strong brand presence on her own but was unsure if any of the business side was setup correctly.

Getting paid from the left overs always afraid of not having enough. 

Had no work/life balance. Literally burning the candle at both ends just trying to keep her head above water 

Felt like she was just winging it and afraid the business shoe was going to drop at any time.  

before working with shanna:

Confident she had build something to last

Knew sales goal and spending plan - had freedom to spend to grow but also not feel out of control 

Put systems in place to streamline her processes and make everything run more smoothly while also creating boundaries

Had full company growth plan 1-5 years. Confidence in hiring a team and how to pay them.

more case studies

case study

05

Teissia was my first official consulting client. I remember the day we received that very first check with “Shanna Skidmore Consulting” written on the “to” line. I think Teissia taught me so much about client communication and really helped develop me as a business consultant. Oh the grace she has shown me in my days of overwork and over-promising. She was the first to really challenge me to continue making my system better which eventually allowed me to turn it into an online program that actually produces real change. I was most proud when Teissia created her own financial forecast, spending plan and sales goal last year for the first time. This was always something I had done for her in the past but after using the tools I gave her and doing it on her own, I think it fully clicked for the very first time. I saw a lightbulb go off and more than just a glimmer of pride in her eyes. 

In Shanna's words:

after working with shanna

The Case Studies

Dive into the success stories—the nitty gritty, the percentages, and of course, the transformation, because everyone loves a good makeover. 

artist

view case study

Britt Bass

photographer

view case study

Rachel May Clark

planner

view case study

Teissia Treynet

Florist

view case study

Amy Osaba

florist

view case study

Jessica Zimmerman

 THE MONEY QUOTES

4

of

"This is the best money I've spent in my life, which is saying a lot because the second best money I've ever spent was to go see Beyonce in concert. You're ahead of Beyonce."

-- Katie Ryan,  Queeni Kathleeni Designs, Artist

No 1.

"Having [Shanna] as a part of your business is, hands down, the best thing you will ever do for yourself and your future. It is not a luxury - it’s a necessity."

-- Amy Osaba, Amy Osaba Floral Design

No 2.

No 3.

[Shanna] sees all of your dirty laundry and offers help, encouragement, a pathway to an organized and healthy life. I wanted to reach into the screen and give her a big hug."

-- Carrie Moe, Type A Society

No 4.

"If you feel lost, or burnt out and need something to refresh you - this is it. This is that thing that will turn your business around and give you a newfound purpose and plan."

-- Rachel May Clarke, Rachel May Photo

select a testimonial:

Genina Ramirez

"Shanna Skidmore literally changed my life. I know that sounds a tad bit overdramatic but hey, it’s the truth."

Graphic Designer, Low Country Paper 

When I first met Shanna I was feeling overwhelmed, overworked and had no idea how our little business was going to keep moving forward. She’s an incredible sounding board, visionary and friend who is forever in your corner helping you fight for what you want.  I would recommend working with Shanna to any creative entrepreneur. Trust me…it’ll change your life. 


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hilary butler

"I have been up SIXTY FREAKING PERCENT this whole year!"

Artist + Blueprint Model alum

I have my cash flow plan beside me and I have been up SIXTY FREAKING PERCENT this whole year simply by planning ahead for slow months and all the sudden the money is there. What! You are brilliant and I am so grateful for you and the way you love us and take care of our hearts and just are YOU! I sometimes feel like that 2nd grade kid who’s like, “Teacher! Look - I did my homework!” 


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Tiffany farley

"For the very first time, I am making every business decision intentionally with my numbers and core motivators in mind, and writing my cost of goods on something other than a post-it..."

photographer + founder of The Fount Collective + Blueprint Model Alum

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I knew from the moment you announced The Blueprint Model that I had to do everything in my power to sign up. I knew that I needed a reset in my business priorities, more work life balance (and a plan on how to achieve it!). For the very first time, I am making every business decision intentionally with my numbers and core motivators in mind.

Kelly Lenard

"If I was standing here with my best friend I’d tell her to BUY IT! It feels like an answer to my prayers."

Floral design + Blueprint Model alum

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This program really covers every question I’ve been needing answers to and so much more. I love that it’s not only about running a profitable and sustainable business, but living a better life! Why was there not a course like this in college? Shanna made the content so easy to follow and really motivated me to change the way I work and live. I can’t wait to see what the future holds! 

Carrie Moe

"This program will absolutely change your life and give you the tools you need to create an intentional and inspiring lifestyle."

Creative director and founder Type A Society + Blueprint Model alum

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Shanna is like the best friend that comes into your house when you’re in your PJs with messy hair, your kids are crying and the dishes are piled high. I seriously wanted to reach into the screen a few times and give her a big hug because she spoke right to me as a creative entrepreneur. If you can’t afford this program, sell something in your house to take it. 

Katie Selvidge

"You would be crazy not to buy this course. :) It’s like preventative medicine." 

Editor Cottage Hill magazine + Blueprint Model alum

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You need to know all these things and act on them now, or they will haunt you later. And even if you know all or most of this material, having a guide makes it so much more likely you’ll take action. 

Torrance Hart

"The pricing formula was key!! Narrowing it all down to a formula was great, and I loved your recommendation that we move towards that price 10% at a time."

Curator Teak & Twine + Blueprint Model alum

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This definitely made an impact on me and the business! I also loved what you said about the 80/20 rule. I had heard of it before but it was so worthwhile to think about it again in terms of not just the most difficult clients, but to actually think about where 80% of income is coming from. I realized that spending more time building networks with our corporate clients vs trying to land another wedding was key. 

Kathryn Duckett

"Blueprint gives stress-free structure for the stressed creative. You don’t have to be overwhelmed by #allthethings."

Brand designer Creme Brands + Blueprint Model alum

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Sure, you’ve scoured the internet for ways to make your business better, but have you really implemented those lessons with a well-ordered plan? You CAN make a plan, work it, and see your business work for you. With Blueprint, you have more than a teacher. You have an encourager who breaks it down step by step and gives you a very comprehensive look at, honestly, just about every area you need help with in your business. 

Ashlyn Carter

"You've given the Carters our life back... and 2018 hasn't even started."

Copywriter and founder Ashlyn Writes

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Love, the wife of a man who pulled $600 out this week and has told me sure I can get LL Bean boots if I save up 2 weeks of my fun money...and he used to hate budgets and think they were stupid. You and Jesus have changed us. I love you!

Ash Bush

"This class has been beyond helpful for me! You helped me adjust my pricing to get that 40/60 margin, I went well beyond reaching my six-figure sales goal for the year, and you opened my eyes to things I had no idea were happening in my business!"

Lettering and design Ash Bush Ink, Blueprint Model alum

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That's the section that made me a true believer, I started telling everyone about your class. I'm still implementing some things, and I don't fully know all my numbers and exactly how my monthly sales goals will break down, but I've made a WORLD of advances since starting your course. Thanks again!”

Katie Ryan

“I know you'll be so proud. I just booked a custom illustration for $800 just for my time and creativity. She will continue to pay me for anywhere she chooses to use the illustration for usage rights. The Blueprint Model is paying for itself!!!!!!”

Queeni Kathleeni designs, artist

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Creativity takes courage after all! I'm feeling so much better in my business because I'm in control and I'm not being controlled by my customer. This is the best money I've spent in my life, which is saying a lot because the second best money I've ever spent was to go see Beyonce in concert. You're ahead of Beyonce.

Melissa Mahoney

"My last day at my firm is THIS THURSDAY! So insane. Thank you so much for giving me the confidence to make this happen."

Interior Design, Blueprint alum 2017

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Without pursuing any new business, I have had two more 3-month contracts signed since completing the program, and the 6-month contract that I started while in the program still has 3-months left. I have recommended Blueprint to 3 other creative business owners who you may hear from for coaching calls in the near future. All of them are super impressed with how much I gained from the program and have set into place before launching my business.

Meg Hamilton

"Stop the Crazy."

Photographer, Blueprint alum 2016

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Today I actually set up an auto transfer from my business checking to my personal checking… and I will actually get paid the same amount every.single.friday…. Insane right? 8 years doing this full-time and I’m finally giving myself an actual salary. All thanks to Shanna skidmore and this class! Xoxo 

Kate Asire

"I just wanted to share with you that as of last week I have met my sales goal for the year! When I set my goal last fall it felt very ambitious and scary and so it feels equally exciting and happy to have met the goal!"

Kate Asire Flowers 

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I am so grateful! I want to cry about how happy and light I feel at this moment. I realized that with my new spending plan I truly am able to pay off all my debt and I should be able to do it in under a year! Plus start a retirement account plus have money to help with my families general expenses. I have felt so burdened and stressed by money for so long and I know feel truly empowered! Amazing.

Shawna Young

"I can't thank you enough for making us step back and look at our businesses with new glasses and from a different perspective. Love ya forever for it!"

Young Designs - Events 

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Know your hard work helps others and you should be so proud of yourself. I've complete 13/18 of my sales goals already based on money brought in. And I feel 110% confident in exceeding it. It's so nice to know where I stand on the year so I don't undercut my services or skills. Credit card balance is at zero and money saved is constantly rising. That freedom is so much. Thanks so much for Blueprint!

Jennifer Manzi

"For the first time ever, I will see my winter/slow season with money in the bank and WITHOUT fear."

Photographer

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I am ONE credit card payment away from dragging Jennifer Manzi Photography back into PROFIT LAND...and Magnolia Grace Studios has been pulling profit (small paychecks because I'm still terrified to mess it all up again) since April (!!!!!) and I have so much excess going into my fall weddings.

Kaitie Bryant

"I charged (wait for it) $250 for my first wedding I shot and probably felt bad for taking any money."

Photographer + Blueprint alum

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It has been such a journey figuring out pricing: learning about emotional pricing, burning at both ends, and finally coming to a place where I really understand what I need to charge to stay in business and sane. Shanna coached me through all these muddy waters and I’m so so glad other people can benefit from her wise coaching. 

Krista Janos

"The Blueprint Model teaches you how to be a better business owner. Whether you’re a designer, a florist or a vintage rental company. It can go across the whole gamete."

Owner Blue Eyed Yonder, Vintage Rental Company + Blueprint alum

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It’s easy to sit around and say I need to have this or I should have that… but you’re so busy running a small business you just don’t have time. This program carves out time to sit down, to plan, to dream. To talk to other creatives struggling with the same things. At the end of the process actually having a budget on paper, goals written down… Sitting down to take the time to do those things. It’s invaluable. 

Abany Bauer

"I was really drained. I was just done, ready to walk away. And I knew if I didn’t find something or someone I was just going to go get a 9-5 and be done. When I came to Blueprint I was desperate. "

 Founder Brown Linen Design, calligraphy + paper goods

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Shanna has a way of speaking encouragement back into you. “What you are doing is incredible, you should be doing this, and everything you’re doing is right we just need to adjust a few things to make it more sustainable. I love the fact that Shanna wants to encourage whats happening from the heart from the inside out. 

Ready to reach out for that life preserver I'm tossing your way and find balance, rest (and real money!) in your business at last? 

Click here to get started

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SHANNA SKIDMORE helps creative women hustle smarter with the tools and training they need to build businesses built for life.™

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