Running a business comes with a lot of tabs open — especially the financial ones.
Whether you’re staying up late Googling “how to pay myself” or leading a multi-million-dollar brand, you know money matters — and you're ready to treat it that way.
because drowning in spreadsheets and bank statements was never on the vision board.
Twelve years ago, I hung up my 3-inch heels, waved a polite peace to the finance bros, and left corporate accounting — after nearly a decade working everywhere from Fortune 100 boardrooms to fast-growing startups — because I saw a major gap: brilliant business owners doing all the right things… but flying blind when it came to their numbers. I took the leap, started this firm with creative founders in mind, and never looked back. Since then, we’ve supported 150+ 1:1 clients and 3,800+ students through our templates and courses. Our clients have gone on to build multi-million-dollar brands and land spots on Magnolia Network, Good Morning America, and the Inc. 5000 list (to name a few!).
Sure, I’ve got the credentials — Business degree (Accounting, Magna Cum Laude) and nearly two decades of finance experience — but what really matters? Helping you avoid the financial pitfalls that cause 65% of businesses to fail. Cough cough ... money. Today, I lead a team of proud number nerds who care as much about your margins as you do about your mission. From one-off tools to full-service support, we help you understand your money and actually keep more of it.
but, even the best CEOs have a CFO for a reason!
You're smart. You're capable.
You didn’t build a business to become your own finance department.
Simple, effective templates to keep your numbers on track without the headache.
Not ready for full support? Our self-paced courses are the perfect solution to help you tackle your finances on your own.
From spreadsheets to strategy — we’ve got the financial heavy lifting covered so you can grow with confidence.
Whether you’re looking for done-for-you accounting support, strategic CFO guidance, or just need a spreadsheet that doesn’t make you want to cry — Your finance squad, reporting for duty.
Hear the untold stories of how industry leaders, founders, and up and coming entrepreneurs got their start, the experiences that shaped them, the journey to building the brands they have today, and of course ... the numbers!
Consider the Wildflowers
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"Shanna has an innate knack for knowing what needs to happen to help make your life and business successful."
— Amy Osaba, Floral Designer
WHO DOESN'T LOVE A GOOD MAKEOVER STORY?! →
Better than business school!
KATHERINE BIGNON
...has broken so many mental barriers
AMANDA ANDREWS
Freedom from feeling like I was never making "Enough"
RYLEE HITCHNER
You have totally changed my life!
ERIN BENZAKEIN
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