After working alongside thousands of creative entrepreneurs on their business strategy and financial goals, I took the most confusing, frustrating, frequently asked (and frequently wine-and-tears accompanied) business concepts—financial planning, productivity, strategy, scale, mindset—and simplified them. 

My husband says my creative genius is simplifying complicated things. I like that.
 
After ten years in the financial industry, I knew firsthand that a few simple (but not easy) steps had the power to transform a story. I helped failing businesses start thriving in less than 12 months. I served burned out creative professionals helping them to take month-long sabbaticals in less than 12 months. I saw women feel proud of the money they were contributing to their household.
 
Now I teach those steps to as many creative entrepreneurs as I possibly can. 
 
My friends call me the “dream-releaser”, I like to say I’m the business model built for life expert. Either way -- the bottom line is, I’m here to help you make money doing what you love while still having a life you love on the other side!  It’s time to get you out of those business weeds, darling, and back on a path towards the life and business of your dreams! 


Hey! I’m Shanna, business strategist & financial coach. I help creative women like you set up a business model built for the life you really want.

dive deeper into my story

That means sustainable, profitable + life-enriching. Right where you are, no matter your season of life.

Want to know how it all began?

Since moving that tassel from left to right…or was it right to left…I’ve felt somewhat like a misfit puzzle. Never knowing exactly where I fit in. One hand in the world of financial spreadsheets, the other holding a fist full of paintbrushes wondering if yellow oil paint is poisonous to the pup at my side covered in paint from the tube she just bit into.

It wasn’t until a sequence of unlikely events did it all start to become clear… 
- Meet Kyle
- Date for four months
- Engaged for three months
- Quit jobs and move states five months into marriage
- Start working as the controller for start-up fashion designer, opening my door into the world of creative entrepreneurship + finance! 

After seven years of black power suits, I quit the rat race. Itching to figure out my “why” and tap into my creativity, I traded my three-inch high heels for rubber boots and flower buckets. I was thrown into the creative world by chance (or fate some would say)...and it was sweeping floors for $10 an hour at renowned floral designer Amy Osaba’s studio, where I realized there was a need in the creative industry that my skill sets could solve.

I used to dream of taking women out for coffee and talking about life. I, of course, didn't realize that could be a real job! But amid the flower buckets and stem-covered floors, I saw it: Overwork, underpay, spinning wheels...and for what? No paycheck? No time off? A suffering home life?

THIS WAS MY PUZZLE and it was time to start filling in the pieces. 

Did you know 80% of small businesses don’t make it to the five year mark?! After a little digging I discovered something shocking …. Five of the top reasons why are all financial. (and spoiler alert : all can be solved!) 

- Overspending
- Emotional Pricing
- Not understanding taxes 
- Failing to track finances 
- Lack of Planning

And bonus … Maybe one you didn’t expect : growing too fast! Just a little reminder that everything doesn’t have to be done today ;) 

You see, I study success. I take the data and I find patterns. My husband says my creative genius is simplifying complicated things. I like that. It didn’t take long hanging out in creative circles to see the broken links. Leading me down a path to find the solution. Those few simple (but not easy) steps that had the power to transform the story.

Now I teach those exact steps, the blueprint for success, my formula for transformation to as many creative entrepreneurs as I possibly can. Because once you see lives changed. It becomes contagious. 



Since as far back as I can remember I took every art class I ever could. But when it came down to picking a major in college I just wasn’t sure what to do. Psychology, Business, Accounting, Art. Do I have to choose? Instead of choosing one major and splitting my soul (ok, just a tad melodramatic), I choose to do it all! That's right: two majors + one minor later, I walked out with a business degree, psychology degree and almost art degree in hand! 

Overwork, underpay, spinning wheels...and for what? No paycheck? No time off? A suffering home life?

Did you know 80% of small businesses don’t make it to the five year mark?! After a little digging I discovered something shocking. Five of the top reasons why are all financial (and spoiler alert: all can be solved!).

- Overspending
- Emotional pricing
- Not understanding taxes 
- Failing to track finances 
- Lack of planning

And bonus…Maybe one you didn’t expect: growing too fast! Just a little reminder that everything doesn’t have to be done today ;) 

You see, I study success. I take the data and I find patterns. My husband says my creative genius is simplifying complicated things. I like that. It didn’t take long hanging out in creative circles to see the broken links. Leading me down a path to find the solution. Those few simple (but not easy) steps that had the power to transform the story.

Now I teach those exact steps, the blueprint for success, my formula for transformation to as many creative entrepreneurs as I possibly can. Because once you see lives changed, it becomes contagious. 



I help businesses go from failing to thriving in less than 12 months.

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I believe you can make money doing what you love.

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I help burned-out creative professionals make a plan with money AND margin.

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I believe you don’t have to sacrifice your relationships, sanity, and free-time to be a creative entrepreneur. 

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I help make women proud of the money they're contributing to their household.

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I believe the basics are all you need to change your story.

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I help women crushed by their creative dreams climb out of the weeds and get their lives (and creativity) back.

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I believe there's a beautiful place of "enough," where abundance and contentment meet."

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and i'm here to help you find it.

how i can help + what i believe

Trusted by creative powerhouses like: 

The Survey

A few things you should know if we're going to work together.  

Nicknames my clients call me:

The Dream Releaser

The Interventionist

THE MONEY DOCTOR

Skids

My philosophy in hashtags:

#cuttheclutter

#leanout

#intentionalhustle

#pursuitofenough

You can generally find me:


In my garden

geeking over statistics

My personality profile  

Ennegram: 1 

Myers-Briggs: ENFJ

Disc: I 

disney princess: belle

cooking Dinner with kyle

running with my dog

More than 80% of small businesses don’t make it to the five year mark? 

Did you know...

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of

9.9 million small business are female-owned, and 89% of those females are solopreneurs?

Did you know...

No. 2

4

of

Only 2% of female-owned businesses break the $1 million revenue mark? 

Did you know...

no. 3

4

of

30% of entrepreneurs report they suffer from depression, compared to 7% of the general public? 

Did you know...

no. 4

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of

Let’s define the pursuit of enough.

MY PHILOSOPHY

My mission is to start a movement of creative entrepreneurs—just like you—committed to building profitable, sustainable businesses purpose-built to support the lifestyle of their dreams. I believe in laying down the chaos. I believe in picking up contentment. I believe we can bring the basics back to your business. I believe in hard work and stewardship of gifts and talents. I believe in 3 month sabbaticals involving

month sabbaticals involving s’mores & campfire kisses with my husband somewhere under the Wyoming sky. I believe just because you’re an artist doesn’t mean you have to starve, and sometimes I can't believe that I get to spend my days looking into your eyes and reminding you that…so let’s hit pause and start a new conversation about how “enough” will show up in your life.

My mission is to start a movement of creative entrepreneurs—just like you—committed to building profitable, sustainable businesses purpose-built to support the lifestyle of their dreams. I believe in laying down the chaos. I believe in picking up contentment. I believe we can bring the basics back to your business. I believe in hard work and stewardship of gifts and talents like 
I believe in 3 month sabbaticals involving s’mores & campfire kisses with my husband somewhere under the Wyoming sky. I believe just because you’re an artist doesn’t mean you have to starve, and I’m praise-hands for looking into your eyes and reminding you that … so let’s hit pause and start a new conversation about how “enough” will show up in your life.

#SSINSPIRATION

Shanna Skidmore is a business strategist and financial coach. Nicknamed the “dream-releaser” by her clients, she helps entrepreneurs make money doing what they love by building profitable & sustainable businesses. For the past 12 years she has been immersed in the world of small business development and finance. By studying patterns of success, she now coaches and consults with creative entrepreneurs on business principles she found to be key indicators of success. Her background in finance, psychology, and art have allowed her to marry the world of business and creativity. Her greatest joy is watching others transform their stories and build businesses & lives they love! 

Through her signature program, The Blueprint Model ™, she has coached hundreds of entrepreneurs to designing a business model built for life. The results have been astounding: consistent paychecks, time off, rediscovering creative passions. Besides her program, Shanna’s teaching can be found in her collection of business tools for creatives, The Blueprint Collective, as well as speaking engagements around the world. 

MY PROFESSIONAL BIO

BUSINESS + FINANCIAL STRATEGISt

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SHANNA SKIDMORE helps creative women hustle smarter with the tools and training they need to build businesses built for life.™

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