MY FREE GIFT TO YOU 

I help creative women hustle smarter and make real money doing what they love.

Hi! I'm Shanna

AS SEEN IN:

Business built for life

THE MANTRA

My mission is to start a movement of creative entrepreneurs—just like you—committed to building profitable, sustainable businesses purpose-built to support the lifestyle of their dreams. I believe in laying down the chaos. I believe in picking up contentment. I believe we can bring the basics back to your business. I believe in hard work and stewardship of gifts and talents. I believe in 3 month sabbaticals involving

s’mores & campfire kisses somewhere under the Wyoming sky. I believe just because you’re an artist doesn’t mean you have to starve, and sometimes I can't believe that I get to spend my days looking into your eyes and reminding you that… you can make money doing something you love and don't have to sacrifice every ounce of sanity to do it.

My mission is to start a movement of creative entrepreneurs—just like you—committed to building profitable, sustainable businesses purpose-built to support the lifestyle of their dreams. I believe in laying down the chaos. I believe in picking up contentment. I believe we can bring the basics back to your business. I believe in hard work and stewardship of gifts and talents.

I believe in 3 month sabbaticals involving s’mores & campfire kisses with my husband somewhere under the Wyoming sky. I believe just because you’re an artist doesn’t mean you have to starve, and I’m praise-hands for looking into your eyes and reminding you that … so let’s hit pause and start a new conversation about how “enough” will show up in your life.

Former Fortune 100 financial advisor turned business consultant for creative entrepreneurs, I'm on a mission to bridge the gap between the world of money and creative entrepreneurship so you can feel confident in your finances, clarity in your direction, and freedom to go on creating just as long as your heart desires!

After working alongside thousands of creative entrepreneurs on their business strategy and financial goals, I took the most confusing, frustrating, frequently asked (and frequently wine-and-tears accompanied) business concepts—financial planning, productivity, strategy, scale, mindset—and simplified them. My husband says my creative genius is simplifying complicated things. I like that.

After ten years in the financial industry, I knew firsthand that a few simple (but not easy) steps had the power to transform a story. I helped failing businesses start thriving in less than 12 months. I served burned out creative professionals helping them to take month-long sabbaticals in less than 12 months. I saw women feel proud of the money they were contributing to their household.

Hi! I'm Shanna Skidmore

Just a numbers girl living in a creative world. Here to help you make money doing what you love!

COMPANY STORY

COMPANY IMPACT:

14

Countless

2000+

22k+

Years in Finance

Online Students

#shannafans

Lives changed

Now I teach those steps to as many creative entrepreneurs as I possibly can!

Former Fortune 100 financial advisor turned business consultant for creative entrepreneurs, I'm on a mission to bridge the gap between the world of money and creative entrepreneurship so you can feel confident in your finances, clarity in your direction, and freedom to go on creating just as long as your heart desires!

After working alongside thousands of creative entrepreneurs on their business strategy and financial goals, I took the most confusing, frustrating, frequently asked (and frequently wine-and-tears accompanied) business concepts—financial planning, productivity, strategy, scale, mindset—and simplified them. My husband says my creative genius is simplifying complicated things. I like that.

Hi! I'm Shanna Skidmore

Just a numbers girl living in a creative world. Here to help you make money doing what you love!

COMPANY STORY

READ THE FULL STORY

After ten years in the financial industry, I knew firsthand that a few simple (but not easy) steps had the power to transform a story. I helped failing businesses start thriving in less than 12 months. I served burned out creative professionals helping them to take month-long sabbaticals in less than 12 months. I saw women feel proud of the money they were contributing to their household.
 

Now I teach those steps to as many creative entrepreneurs as I possibly can!

Interested? Dive deeper ...

Since moving that tassel from left to right…or was it right to left…I’ve felt somewhat like a misfit puzzle. Never knowing exactly where I fit in. One hand in the world of financial spreadsheets, the other holding a fist full of paintbrushes wondering if yellow oil paint is poisonous to the pup at my side covered in paint from the tube she just bit into.

It wasn’t until a sequence of unlikely events did it all start to become clear… 
- Meet Kyle
- Date for four months
- Engaged for three months
- Quit jobs and move states five months into marriage
- Start working as the controller for start-up fashion designer, opening my door into the world of creative entrepreneurship + finance! 

After seven years of black power suits, I quit the rat race. Itching to figure out my “why” and tap into my creativity, I traded my three-inch high heels for rubber boots and flower buckets. I was thrown into the creative world by chance (or fate some would say)...and it was sweeping floors for $10 an hour at renowned floral designer Amy Osaba’s studio, where I realized there was a need in the creative industry that my skill sets could solve.

I used to dream of taking women out for coffee and talking about life. I, of course, didn't realize that could be a real job! But amid the flower buckets and stem-covered floors, I saw it: 

My friends call me the “dream-releaser”, I would like to believe that. I’m here to help you make money doing what you love while still having a life you love on the other side! It’s time to get you out of those business weeds, darling, and back on a path towards the life and business of your dreams! 

Since as far back as I can remember I took every art class I ever could. But when it came down to picking a major in college I just wasn’t sure what to do. Psychology, Business, Accounting, Art. Do I have to choose? Instead of choosing one major and splitting my soul (ok, just a tad melodramatic), I choose to do it all! That's right: two majors + one minor later, I walked out with a business degree, psychology degree and almost art degree in hand! 

Overwork, underpay, spinning wheels...and for what? No paycheck? No time off? A suffering home life?

Did you know 80% of small businesses don’t make it to the five year mark?! After a little digging I discovered something shocking. Five of the top reasons why are all financial (and spoiler alert: all can be solved!).

- Overspending
- Emotional pricing
- Not understanding taxes 
- Failing to track finances 
- Lack of planning

And bonus…Maybe one you didn’t expect: growing too fast! Just a little reminder that everything doesn’t have to be done today ;) 

You see, I study success. I take the data and I find patterns. My husband says my creative genius is simplifying complicated things. I like that. It didn’t take long hanging out in creative circles to see the broken links. Leading me down a path to find the solution. Those few simple (but not easy) steps that had the power to transform the story.

Now I teach those exact steps, the blueprint for success, my formula for transformation to as many creative entrepreneurs as I possibly can.



The full story (kind-of!)

Because once you see lives changed, it becomes contagious. 

X

Do you want a profitable, sustainable business that supports the kind of lifestyle you actually want to live?

confident in the direction of their businesses. My belief is simple: Business doesn’t have to mean hustle and client-work grind ‘til midnight. It doesn’t have to mean skipping paydays. It can mean margin, and it can mean rest.

If you’re tired of burn-out, weary of not making what you’re worth, and feel that hustle, grind, striving, and fast-lane living will snuff art your artist’s fire … well then, I invite you into this conversation. I create tools and resources for creative women to feel secure in their finances and 

If you’re tired of burn-out, weary of not making what you’re worth, and feel that hustle, grind, striving, and fast-lane living will snuff art your artist’s fire … well then, I invite you into this conversation. I create tools and resources for business owners to feel secure in their finances and 

That's what I'm all about!

At the heart of it, I'm a business interventionist.

TRANSFORMATION STORIES

I do what I do because time and again, I've seen women I love - creative, talented, incredible women - drowning under the weight of doing the thing they love... the thing they were made to do. And after years in the world of finance, I knew I could throw them a life preserver.  This work isn't just about me, what I've done, or what I can do. It's really about them. It's about lives changed; about women finding margin, rest, success, and joy in the doing of their craft again. They are why I do what I do.

Real Stories, Real Results

Dive into the success stories—the nitty gritty, the percentages, and of course, the transformation, because everyone loves a good makeover. 

COPYWRITER

view case study

Ashlyn Carter

ARTIST

view case study

Britt Bass

FOUNDER FIREFLY EVENTS

view case study

Teissia Treynet

FLORET FLOWER FARM

view case study

Erin Benzakein

SHOP OWNER

view case study

Ash Bush

select a testimonial:

Genina Ramirez

"Shanna Skidmore literally changed my life. I know that sounds a tad bit overdramatic but hey, it’s the truth."

Graphic Designer, Low Country Paper 

When I first met Shanna I was feeling overwhelmed, overworked and had no idea how our little business was going to keep moving forward. She’s an incredible sounding board, visionary and friend who is forever in your corner helping you fight for what you want.  I would recommend working with Shanna to any creative entrepreneur. Trust me…it’ll change your life. 


next trAnsformation

hilary butler

"I have been up SIXTY FREAKING PERCENT this whole year!"

Artist + Blueprint Model alum

I have my cash flow plan beside me and I have been up SIXTY FREAKING PERCENT this whole year simply by planning ahead for slow months and all the sudden the money is there. What! You are brilliant and I am so grateful for you and the way you love us and take care of our hearts and just are YOU! I sometimes feel like that 2nd grade kid who’s like, “Teacher! Look - I did my homework!” 


next tRAnsformation

Tiffany farley

"For the very first time, I am making every business decision intentionally with my numbers and core motivators in mind, and writing my cost of goods on something other than a post-it..."

photographer + founder of The Fount Collective + Blueprint Model Alum

next transformation

I knew from the moment you announced The Blueprint Model that I had to do everything in my power to sign up. I knew that I needed a reset in my business priorities, more work life balance (and a plan on how to achieve it!). For the very first time, I am making every business decision intentionally with my numbers and core motivators in mind.

Kelly Lenard

"If I was standing here with my best friend I’d tell her to BUY IT! It feels like an answer to my prayers."

Floral design + Blueprint Model alum

next transformation

This program really covers every question I’ve been needing answers to and so much more. I love that it’s not only about running a profitable and sustainable business, but living a better life! Why was there not a course like this in college? Shanna made the content so easy to follow and really motivated me to change the way I work and live. I can’t wait to see what the future holds! 

Carrie Moe

"This program will absolutely change your life and give you the tools you need to create an intentional and inspiring lifestyle."

Creative director and founder Type A Society + Blueprint Model alum

next transformation

Shanna is like the best friend that comes into your house when you’re in your PJs with messy hair, your kids are crying and the dishes are piled high. I seriously wanted to reach into the screen a few times and give her a big hug because she spoke right to me as a creative entrepreneur. If you can’t afford this program, sell something in your house to take it. 

EMILY CHRISTISEN

"Better than any of my university courses"

photographer + Blueprint Model alum

next transformation

"I'm graduating college this December with a BS in Business Administration, and Shanna's course has helped me understand finances better than any of my university courses. She tailors the information to entrepreneurs and small businesses and does a great job of explaining finances to the average person. I love that I now have a system for pricing my work! It takes the guesswork away completely."

Torrance Hart

"The pricing formula was key!! Narrowing it all down to a formula was great, and I loved your recommendation that we move towards that price 10% at a time."

Curator Teak & Twine + Blueprint Model alum

next transformation

This definitely made an impact on me and the business! I also loved what you said about the 80/20 rule. I had heard of it before but it was so worthwhile to think about it again in terms of not just the most difficult clients, but to actually think about where 80% of income is coming from. I realized that spending more time building networks with our corporate clients vs trying to land another wedding was key. 

Kathryn Duckett

"Blueprint gives stress-free structure for the stressed creative. You don’t have to be overwhelmed by #allthethings."

Brand designer Creme Brands + Blueprint Model alum

next transformation

Sure, you’ve scoured the internet for ways to make your business better, but have you really implemented those lessons with a well-ordered plan? You CAN make a plan, work it, and see your business work for you. With Blueprint, you have more than a teacher. You have an encourager who breaks it down step by step and gives you a very comprehensive look at, honestly, just about every area you need help with in your business. 

HEATHER PAYNE

"I created a business that inspires me without the pressure to pay my bills."

photographer and Blueprint alum

next transformation

"As I hit the start of 2014, I realized things could go one of two ways for me. I could keep going as I was, taking on a ton of work locally and burning myself to death doing smaller, low budget events. Or, I could create a strategy that allowed me to do what I knew would inspire me long term. Working alongside Shanna, I learned to start keeping everything I made in my business actually in the business. I developed a financial strategy to grow my company at the rate I wanted to and without having to sacrifice my passions or creativity along the way."

Ash Bush

"This class has been beyond helpful for me! You helped me adjust my pricing to get that 40/60 margin, I went well beyond reaching my six-figure sales goal for the year, and you opened my eyes to things I had no idea were happening in my business!"

Lettering and design Ash Bush Ink, Blueprint Model alum

next transformation

That's the section that made me a true believer, I started telling everyone about your class. I'm still implementing some things, and I don't fully know all my numbers and exactly how my monthly sales goals will break down, but I've made a WORLD of advances since starting your course. Thanks again!”

Katie Ryan

"The best money I've spent in my life!"

Queeni Kathleeni designs, artist

next transformation

This is the best money I've spent in my life, which is saying a lot because the second best money I've ever spent was to go see Beyonce in concert. You're ahead of Beyonce! Within months of starting the program, I booked a custom illustration for $800 just for my time and creativity and closed my online shop to free up time for custom work. The Blueprint Model quickly paid for itself!!!!!! I feel so much better in my business because I'm in control and I'm not being controlled by my customer.

Melissa Mahoney

"My last day at my firm is THIS THURSDAY! So insane. Thank you so much for giving me the confidence to make this happen."

Interior Design, Blueprint alum 2017

next transformation

Without pursuing any new business, I have had two more 3-month contracts signed since completing the program, and the 6-month contract that I started while in the program still has 3-months left. I have recommended Blueprint to 3 other creative business owners who you may hear from for coaching calls in the near future. All of them are super impressed with how much I gained from the program and have set into place before launching my business.

Meg Hamilton

"Stop the Crazy."

Photographer, Blueprint alum 2016

next transformation

Today I actually set up an auto transfer from my business checking to my personal checking… and I will actually get paid the same amount every.single.friday…. Insane right? 8 years doing this full-time and I’m finally giving myself an actual salary. All thanks to Shanna skidmore and this class! Xoxo 

Kate Asire

"I just wanted to share with you that as of last week I have met my sales goal for the year! When I set my goal last fall it felt very ambitious and scary and so it feels equally exciting and happy to have met the goal!"

Kate Asire Flowers 

next transformation

I am so grateful! I want to cry about how happy and light I feel at this moment. I realized that with my new spending plan I truly am able to pay off all my debt and I should be able to do it in under a year! Plus start a retirement account plus have money to help with my families general expenses. I have felt so burdened and stressed by money for so long and I know feel truly empowered! Amazing.

Shawna Young

"I can't thank you enough for making us step back and look at our businesses with new glasses and from a different perspective. Love ya forever for it!"

Young Designs - Events 

next transformation

Know your hard work helps others and you should be so proud of yourself. I've complete 13/18 of my sales goals already based on money brought in. And I feel 110% confident in exceeding it. It's so nice to know where I stand on the year so I don't undercut my services or skills. Credit card balance is at zero and money saved is constantly rising. That freedom is so much. Thanks so much for Blueprint!

Jennifer Manzi

"For the first time ever, I will see my winter/slow season with money in the bank and WITHOUT fear."

Photographer

next transformation

I am ONE credit card payment away from dragging Jennifer Manzi Photography back into PROFIT LAND...and Magnolia Grace Studios has been pulling profit (small paychecks because I'm still terrified to mess it all up again) since April (!!!!!) and I have so much excess going into my fall weddings.

Kaitie Bryant

"I charged (wait for it) $250 for my first wedding I shot and probably felt bad for taking any money."

Photographer + Blueprint alum

next transformation

It has been such a journey figuring out pricing: learning about emotional pricing, burning at both ends, and finally coming to a place where I really understand what I need to charge to stay in business and sane. Shanna coached me through all these muddy waters and I’m so so glad other people can benefit from her wise coaching. 

Krista Janos

"The Blueprint Model teaches you how to be a better business owner. Whether you’re a designer, a florist or a vintage rental company. It can go across the whole gamete."

Owner Blue Eyed Yonder, Vintage Rental Company + Blueprint alum

next transformation

It’s easy to sit around and say I need to have this or I should have that… but you’re so busy running a small business you just don’t have time. This program carves out time to sit down, to plan, to dream. To talk to other creatives struggling with the same things. At the end of the process actually having a budget on paper, goals written down… Sitting down to take the time to do those things. It’s invaluable. 

Abany Bauer

"I was really drained. I was just done, ready to walk away. And I knew if I didn’t find something or someone I was just going to go get a 9-5 and be done. When I came to Blueprint I was desperate. "

 Founder Brown Linen Design, calligraphy + paper goods

next transformation

Shanna has a way of speaking encouragement back into you. “What you are doing is incredible, you should be doing this, and everything you’re doing is right we just need to adjust a few things to make it more sustainable. I love the fact that Shanna wants to encourage whats happening from the heart from the inside out. 

For the past 12 years she has been immersed in the world of small business development and finance. By studying patterns of success, she now coaches and consults with creative entrepreneurs on business principles she found to be key indicators of success. Her background in finance, psychology, and art have allowed her to marry the world of business and creativity. Her greatest joy is watching others transform their stories and build businesses & lives they love! 

For the past 12 years she has been immersed in the world of small business development and finance. By studying patterns of success, she now coaches and consults with creative entrepreneurs on business principles she found to be key indicators of success. Her background in finance, psychology, and art have allowed her to marry the world of business and creativity. Her greatest joy is watching others transform their stories and build businesses & lives they love! 

Through her signature program, The Blueprint Model ™, she has coached hundreds of entrepreneurs to designing a business model built for life. The results have been astounding: consistent paychecks, time off, rediscovering creative passions. Besides her program, Shanna’s teaching can be found in her collection of business tools for creatives, The Blueprint Collection, as well as speaking engagements around the world. 

PROFESSIONAL BIO

Shanna Skidmore is a business strategist and financial coach. Nicknamed the “dream-releaser” by her clients, she helps entrepreneurs make money doing what they love. 

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