Let's Simplify the Math of Business!
MEET THE BLUEPRINT COLLECTION
Finance Education brought to you by Shanna Skidmore
You’re chasing creative dreams and building a business, but analysis paralysis sets in every few days:
Before your coffee’s gone cold, classic “can’t see the forest for the trees” syndrome sets in—you could use a hand sifting through the “could do’s” and focusing on the essential must-do’s.
What’s the something? Should you start worrying about a plan to actually start having Friday Paydays? Track your time for better productivity? Grow your email list a bit?
Do you want a profitable, sustainable business that supports the kind of lifestyle you actually want to live?
confident in the direction of their businesses. My belief is simple: Business doesn’t have to mean hustle and client-work grind ‘til midnight. It doesn’t have to mean skipping paydays. It can mean margin, and it can mean rest.
If you’re tired of burn-out, weary of not making what you’re worth, and feel that hustle, grind, striving, and fast-lane living will snuff art your artist’s fire … well then, I invite you into this conversation. I create tools and resources for creative women to feel secure in their finances and
If you’re tired of burn-out, weary of not making what you’re worth, and feel that hustle, grind, striving, and fast-lane living will snuff out your artist’s fire … well then, I invite you into this conversation. I create tools and resources for business owners to feel secure in their finances and
That's what I'm all about!
Meet The Blueprint Collection
A suite of online education tools to identify your own pursuit of enough, hone in the hustle, and get back your life as a profitable business owner.
After working alongside thousands of creative entrepreneurs, I took the most confusing, frustrating, frequently asked (and frequently wine-and-tears accompanied) business concepts—financial planning, strategy, scale, mindset—and simplified them.
ONLINE FINANCE EDUCATION | SHOP THE COLLECTION
LIKE A MINI MBA FOR YOUR BUSINESS
The Blueprint Model
My signature program teaching business fundamentals in nine easy-to-follow steps. You’ll organize the craze, create a financial plan (we’re talking how to actually read and understand your numbers so they help you make really important decisions in your business), walk through time management, and design clear action steps that move your business forward.
Enrollment opens twice a year.
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PERSONAL FINANCIAL PLANNING
Blueprint at Home
An amazing business life begins with an amazing home life. Learn our exact system for managing our home finances in this 5-part video course. You’ll learn why traditional budgeting is so frustrating for business owners like us—and how to set up a home budget, retirement plan, and plan for the future all around the fluctuating income we experience as creators.
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ANNUAL PLANNING
My Blueprint Year
My guide to annual planning, so you can design your life—instead of just reacting to it. In this self-paced, video-and-workbook style education, you’ll learn how to plan month-by-month, see how I hit my business sales every sale, and get the scoop on taking 2+ month sabbatical … yep, totally possible.
This program includes a 5-part annual planning series, virtual annual planning week hosted live with Shanna + my 350-page planner.
Pre-Orders open in October each year.
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Real Stories, Real Results
Dive into the success stories—the nitty gritty, the percentages, and of course, the transformation, because everyone loves a good makeover.
BRANDING & DESIGN
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Katie Ryan
ARTIST
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Katherine Corden
EVENT PLANNER
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Lindsay Jani
PHOTOGRAPHER
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Kaitie Bryant
PAPER GOODS
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Leah Sachs
KAITIE BRYANT
"I WAS THINKING I MIGHT QUIT MY BUSINESS"
Photographer, Kaitie Bryant Photography
"When I met Shanna, I was thinking I might quit my business because I was so overwhelmed. I was balancing a growing business and a growing family. I had two small kids at home and was in the middle of the busiest wedding season I’d ever done. And at the end of the day, I just felt like a failure. I was stretched so thin that I felt like I wasn’t giving my best to my clients, my family, or my business. And I didn’t know how to change that. In other words, I felt stuck. It seemed like I wasn’t running my business; instead, it was running my life! And that certainly wasn’t the dream. But then I met Shanna, who did one simple thing for me: She gave me permission to dream. And that, my friends, changed the course of my business.
Working with Shanna meant so much. It’s helped me stay in business, but the main things are that she helped me continually know my numbers, know what’s enough and I get to define success for my business and what that looks like and that’s been a game changer to stay in business. I can’t recommend The Blueprint Model enough and the legacy she’s left in my life will last forever."
Want the nitty gritty details? Click here for Kaitie's full case study
KATHERINE CORDEN
I QUIT MY 9-5 JOB WITHOUT FEAR
Artist, Katherine Corden Art
"Before meeting Shanna I was working a full-time job and painting on my fringe hours during nights and weekends. Painting was a side hustle of mine and I never thought it could be anything more because I didn’t have the business knowledge to scale my art business or make it sustainable and I was always afraid to dream bigger.
After The Blueprint Model I raised my prices, created a welcome packet, and now have a minimum commission investment amount and size and have had more inquiries and more dream clients booking my services! I know exactly how much it costs for me to create my art and now I feel confident sharing my pricing. In fact, I've been steadily raising it by 10% as Shanna suggests and I'm still booking up, a sign that I should keep increasing my prices! The Blueprint Model taught me how to intentionally build and grow my business in a way that is sustainable not only for me, but my family."
Want the nitty gritty details? Click here for the full case study
LEAH SACHS
I LEARNED TO SPEAK WITH CONFIDENCE ABOUT MY PRICING
Calligrapher + Paper Goods, Leah E. Moss Designs
"Hi my name is Leah. I’m the owner of Leah E. Moss Designs and I’m a proud 2018 Blueprint Alumni. I was totally stuck and spinning my wheels before I met Shanna. I was working really really hard in my business and just barely making ends meet. I couldn’t figure out what was going on. The Blueprint Model helped me take a really good look at the things that weren’t working, why not, and how to fix them. And since working with Shanna and having her help and coaching my business has grown. I’m able to help support our household need, but I’m also able to cook dinner with my husband, go and see friends, take our dog for a walk. I can be a real person! My business is one part of my life it’s not all consuming and takes hold of my life and for that I’m forever grateful and I would encourage anyone who is on the fence about it to join The Blueprint Model. It’s been unbelievably helpful! Less than six months after starting the Blueprint Model, I matched my entire ANNUAL revenue from the prior year. I'm only $2k shy of matching my annual profit from last year. I don't know what else to say except that my numbers speak for themselves. Best, from a gal who never thought she'd be hugging anyone about spreadsheets!"
Want the nitty gritty details? Click here for the full case study
Katie Ryan
INCREASED PER CLIENT AVERAGE BOOKING PRICE BY MORE THAN 10x
Brand Designer, Queeni Kathleeni Designs
"I’d been in business for three and a half years when I finally took the Blueprint Model. And you guys, what I learned changed the trajectory of my business!
When I really learned to look at the numbers, I realized that I was spending 80% of my time doing work for my shop, but that work was only bringing in 20% of my profit. Custom work was bringing in the majority of my income, but I’d allotted very little time for it in my schedule.
So at the beginning of this year, I made a shift. I closed my art shop and started a new chapter in my company. Now, I focus solely on artful branding for small businesses. It’s a niche that I’ve found that I truly love—one that marries my love for art with my education in marketing.
With this shift in business also came a shift in price point. While I used to average around $300 per client, I now take in about $3,500. In fact, I just got my first five-figure client, something that never would have happened had I not learned to approach my pricing with confidence."
Want the nitty gritty details? Click here for the full case study
LINDSAY JANI
TRIPLED MY PRICES!
Event Planner, Simply Sunshine Events
"I was introduced to Shanna Skidmore in the Winter of 2016 after the birth of my daughter. I’m an event planner and designer and I had a successful business prior to my daughter being born and I had a great business plan, but I knew that some things needed to change. By going through The Blueprint Model I not only redid my business plan, but I redid it to include the lifestyle I wanted to lead. Now over two years later, my business is doing really well. I have great opportunities coming down the pike all the time. I’m able to narrow down what I really need, but most importantly I’m able to make room not only for my business and taking care of my clients, but I’m also able to make sure I’m giving my family, friends and myself time as well. The community that Shanna has built around The Blueprint Model is instrumental to my success and I’m sure many others as well. I’ve made incredible friends throughout the program and I’m so forever grateful for everything Shanna’s done! Blueprint has forever changed my business. Seriously. Today, I truly voiced how much my time was worth, and I thought it was lofty... the price I quoted tripled in price. They didn't even scoff at the price... they just asked where to sign (?!?!). Could not have gotten here without you. I would still be stuck in the hamster wheel.”
Want the nitty gritty details? Click here for the full case study
FREEDOM FROM FEELING LIKE I WAS NEVER MAKING " ENOUGH"
Just two weeks into the course, I told my friends 'If this is all the course was, it would be worth what I paid!' Luckily for me, I had ten more weeks of life changing content! - Rylee Hitchner
PAID OFF A $30K BUSINESS LOAN IN JUST 9 MONTHS
The big takeaway? Money is liberating! Knowing where it’s coming from and where it’s going doesn’t have to hinder you. In fact, it sets you free to make the money and the margin of your business work for you! — Diana Venditto
ABSOLUTELY EMPOWERING!
I'm NOT a numbers person, but The Blueprint Model broke everything down in a way that totally made sense to me and made me feel empowered to really take control over my numbers. - Nole Garey
MORE SUCCESS STORIES
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Need someone to gracefully speak to your fast-paced heart, and show you how to get your personal and business finances (they’re all related!) in order? Clients say I’m honest even when it hurts, with deliciously compelling suggestions that may want to make you want to bleed a highlighter dry all over our meeting notes: let’s get you from overworked and underpaid to profitable and sustainable. I’m just as comfortable with spreadsheets as I am around paintbrushes, I’d be delighted to serve you.
One-On-One Services
CFO ON DEMAND | THE SERVICES
This is the best money I've spent in my life, which is saying a lot because the second best money I've ever spent was to go see Beyonce in concert. You're ahead of Beyonce! — Katie
Profitability Audit
ONE HOUR SESSIONS DESIGNED TO GET YOUR BUSINESS MORE PROFITABILITY
GET MY EYES ON YOUR NUMBERS FOR AN ENTIRE DAY!
ONE YEAR FINANCIAL FORECASTING DONE FOR YOUR HOME OR BUSINESS
ON DEMAND CFO | THE SERVICES
CFO For a Day
Custom Financial Plans
I help creators and innovators dig through the data, optimize the RIGHT metrics, & get a firm grasp on your business finances. I’ll help you feel confident in your understanding of every dollar within your business, whether it's a $10k a year side-hustle or multi-million dollar empire, the fundamentals are the same. Check out my on demand CFO services.
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