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You built this thing from the ground up—blood, sweat, and tears, to boot—
but in between all the things you know you’ve done well lies the grey area of what could be.
And, while any given day in business can be a roller coaster of thoughts & feelings, there’s only one metric that tells the real story:
Whether you’re blocking & tackling on the front lines of your business,
or dreaming & creating behind the scenes while your team runs the show,
you’re the brains behind the operation—which can be overwhelming.
I help creators and innovators dig through the data,
optimize the RIGHT metrics, & get a firm grasp on their business finances.
^^ (All in a judgement-free zone)
You don't have to waltz down Wall Street to be a wiz at your business numbers—
Your annual revenue isn’t the only place to look to determine if your business is thriving: it’s time to understand your metrics—so you can be more profitable while working less by focusing on the right things.
Learn how I can help >
You probably didn’t start your business thinking about forecasting projections or cost of goods breakdowns—or even setting a goal for your business’s profit margins. You lead with what you (still) do best—how you serve people, what you create, and how you solve problems.
And while shiny, exciting metrics shout for attention constantly—followers, subscribers, clicks, open-rates, you name it—there’s one key metric that will tell it like it is every time …
^^ and we all know, if you’re spending every nickel you make, who cares if you hit $1M in revenue?
That’s why—even if you’re not a mathematician by trade—
your greatest frame of reference for what you’re doing right in your business (and where you could improve) is in the numbers.
^^ And, your business’s potential shouldn’t be capped by whether or not your creative ideas make financial sense—good for the soul can be good for business.
Everywhere I look, I see industry-leading experts leaning on financially minded family members because their business model is ignored by traditional financial advisors.
This industry isn’t for the faint of heart—being a professional creator also means your life’s work is often a teensy bit misunderstood—even your closest friends and family members don’t really understand your non-traditional business model, even when you’re making a million (or $2M, or $7M … or $10M) dollars a year.
MEET YOUR NEW CFO
That’s when I knew what I could really help entrepreneurs do:
Whether you want to be more confident in the day-to-day, taking-a-steady-paycheck, numbers side of business, or you want a monthly report of your numbers and a partner to dream & plan with, there’s a way I can help.
You have a solid team in place and sales are poppin’—but you don’t know what you don’t know: beyond sales metrics, you feel clueless ...
You’re endlessly hustling—yet without a consistent paycheck to show for it … or a true weekend off, now that you think about it ...
Exactly how much goes to the team? To relaunch costs? And um, are you leaving money on the table? (These are the questions you’re ready to process & streamline—in a judgement-free zone, of course). Consider me your on-demand CFO. Let’s get beyond the basics.
Do you find yourself craving a workable plan to manage your business and personal finances? Take a look through my suite of online courses, products, tools, and resources to help you get a better understanding of your numbers and simplify the math of business.
Yep, I need a numbers partner >
Show me the Blueprint >
Read reviews from thousands of business owners from around the world who have transformed their lives using Shanna's money management tools.
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