Keep Reading

How to Build a Business as a Busy Mom. Caroline’s Story.

Mompreneur. The label given to the busy mom of littles childrearing and business building. Juggling the art of following a dream and soaking up the joys of motherhood along the way. I would argue that the stakes for a mompreneur are significantly higher compared to their fellow business owners. Every endeavor that takes precious time […]

Photo of Caroline Eidson, mom of four and Asana specialist.

FILED IN:

Student Spotlight

ELSEWHERE

Hey, I’m Shanna Skidmore. Former Fortune 100 Financial Advisor turned Business Consultant. For the past 15 years I’ve worked in finance helping entrepreneurs around the world make more money and then manage it well. During that time I’ve unlocked the blueprint to building a profitable and sustainable business designed to align with the life you want to live.

Here’s the thing—the "business side of running a business" can be hard, and it’s not everyone’s best skill—but it *is* mine. I would be honored to come alongside you on your business journey.

Shanna Skidmore

Paragraph

Mompreneur. The label given to the busy mom of littles childrearing and business building. Juggling the art of following a dream and soaking up the joys of motherhood along the way. I would argue that the stakes for a mompreneur are significantly higher compared to their fellow business owners. Every endeavor that takes precious time away from their family has to pay off. Their pricing, offers, time management, and marketing efforts must all prove profitable in the long run. Anything less, a recipe for burnout.

Building a financially sound business without sacrificing the type of mom you want to be (Hello, don’t we all just want to be as present as Chilli Heeler?)… The dream doesn’t sound crazy but executing it is another story.

Bringing home the bacon ~ or should we say berry fund? ~ doesn’t have to be complicated.

After delivering 4 babies into the world (in 5 years!), Caroline Eidson was ready to combine her former experience as photographer and expertise in Asana to help fellow mompreneurs organize their life and projects. As she prepared to re-launch her business last year, she knew she needed to build on a solid financial foundation.

After taking The Blueprint Model, she found clarity in her business and confidence in how to effectively spend her time to be the wife, mom, and business owner she wants to be.

I am so excited to have her on the blog to share her story. Meet Caroline!

Let’s start with some fun stuff! Lightning round, here we go:

Tell us what you do:

I help busy photographers and creative business owners systemize their task management through Asana.

Vice/Guilty Pleasure :

Going to bed early – a mom’s version of sleeping in 😂

Favorite Snack :

m&ms or salt n’ vinegar chips!

Something you’re proud of:

Creating my own path! I’m a former photographer turned Asana nerd and I love that I have been able to bridge the two together!

What you’re currently working on:

An Asana VIP day for a photographer!

We probably wouldn’t guess…

I had 4 babies in 5 years – they are just the sweetest!

Best advice ever received?

Be unoffendable. Always assume the best in others. 💗

Currently Reading/ Listening to/ Watching:

Watching: This Oklahoma girl just saw Twister and loved it!

Listening: wheels on the bus & worship music

Reading: The 12 Week Year & It Starts with Us

Can’t live without…

Asana and my planner! They are the train tracks that keep me moving in the right direction in both my business and personal life!

Secret Fantasy Job:

Middle school Caroline wanted to be a backup dancer for Nelly

What do you want everyone to know reading this?

Life is better together. Reach out. Ask for help. Get someone in your corner. You can do hard things!

Let’s talk turkey, I mean, Business!

How did you hear about Shanna?

Back in her insta days! Boy does time fly! Tbh I was bummed when she went off insta, but whether it be reading her newsletter, blog, or listening to Consider the Wildflowers podcast – I’ve always been a fan!

In what ways have we worked together so far?!

✓ The Blueprint Model

✓ Blueprint at Home

✓ My Blueprint Year

✓ The Bank

Why did you decide to work with Shanna?

After taking time off to have babies, I wanted to relaunch my business with a firm financial foundation. After following her for so many years I knew it’d be worth it – I was just so excited it was my turn!

Tell me about the big ‘aha’ moments you had during The Blueprint Model!

Where you spend your time matters financially. When Shanna took a look at my offers, she helped me understand which offers I should be focusing on and it changed the game for me. I was able to pivot and make more of an impact in the time spent in my business and in turn I was able to be more available for my family – which is the biggest blessing!

Tell me about one change or success you’ve experienced since working together!

I have gained so much clarity! I now have a money plan and vision for my business and home finances. I know how and when I need to press the gas and when I can ease up. Knowing the “enough” number is really powerful. Before taking her courses, forecasting numbers felt really ambiguous.

The Blueprint Model and Blueprint at Home have taken the “Sunday scaries” out of being self employed.

Okay, real talk— What would you tell someone considering buying a course or working with Shanna?

I wish I had taken the Blueprint Model sooner! Shanna is the real deal and she’s for you. As a solopreneur, it is a true gift to have someone with her gifts and expertise to come alongside and offer vision with fresh eyes.

Final thoughts?

I just love how she makes numbers tangible for visionaries! When I was in college and became a photographer, I didn’t understand the scope of the backend of the business and finances. I just loved being a photographer! My business grew quickly and I had to double down and flesh out the finances and systems and routines while in my busy season. *0/10 do not recommend*.

I remember putting a laminated spreadsheet on my wall to track my client workflows. It was doable but not the best. And it definitely couldn’t remind me of the next upcoming task. If only Asana was around back then! I now use Asana to help calm the chaos and as my central hub for all the things!

When I decided to relaunch my business last year, I knew the importance of laying a solid foundation. And I am SO glad I chose Shanna’s courses to walk me through it and to get me started on the right foot. Backend project management and finances may not be shiny and sparkly, but they are the anchors and tracks that drive the business forward. *10/10 do recommend ;)*

“

Where you spend your time matters financially. When Shanna took a look at my offers, she helped me understand which offers I should be focusing on and it changed the game for me. I was able to pivot and make more of an impact in the time spent in my business and in turn I was able to be more available for my family – which is the biggest blessing!

”

— Caroline Eidson

Caroline, thank you so much for sharing more of your story and experience working together. I am so grateful for such amazing students like you! And loved getting to know you better through this spotlight!

Want more inspiration? Plenty more stories that are sure to inspire you, click here for more student success stories! If you’re ready to feel empowered in your personal and/or business finances, I’d love to work together through one of my courses!

xo.

Shanna

RESOURCES MENTIONED :

Caroline Eidson

I help busy photographers and creative business owners organize their time in a way that reflects their priorities through systemizing their task management in Asana.

CONNECT WITH CAROLINE:

Website | Instagram