How Copywriter, Courtney Fanning, Overcame Fears about Money.

I am so thankful to live out my dream each day by helping entrepreneurs overcome their money fears & money mindsets. It’s an honor to work with such talented people and watch their businesses flourish once they understand the power of knowing their numbers. Each month we spotlight one of our incredible students and this month I’m beyond thrilled to feature Courtney Fanning!

Courtney has been copywriting for 15 years, but struggling to fully grasp her financial situation when it came to her business. Courtney worked through my signature course, The Blueprint Model, and learned the importance of tracking her time, diversifying her offers, and adjusting her pricing accordingly. With a few small tweaks, she was able to get to a place in her business where she overcame her money fears & started earning more while working less. That freedom is every entrepreneurs dream after all, isn’t it?! I am very excited to have her on the blog to share her story.

Here she is, Meet Courtney!

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Let’s start with some fun stuff! Lightning Round, here we go:

Tell us what you do: 

Brand Strategist & Copywriter for purpose-driven businesses.

Vice/Guilty Pleasure : 

Staying up late to read “just one more chapter…”

Favorite Snack :

Kettle cooked salt n’ vinegar chips!

Something you’re proud of: 

Successfully advocating for a parental leave policy at the tech agency I used to work for.

What you’re currently working on: 

Client work and updates to my Copywriting Cohort Course + Mastermind.

We probably wouldn’t guess…

I was Hilary Duff’s and the singer Jewel’s book publicist back in my children’s book publishing era.

Best advice ever received? 

You’re running a business, not a hobby.

Currently Reading/ Listening to/ Watching: 

Too many things! I am a magpie for new information.

Can’t live without… 

Uni-ball Vision Needle pens. I’m sorry, but they are the superior writing tool.

Secret Fantasy Job: 

Interior home painter for boho-chic homeowners who aren’t afraid of a little color. Obviously, I love a good niche. 😉

What do you want everyone to know reading this? 

Done is better than perfect.

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Let’s talk turkey, I mean, Business! 

How did you hear about Shanna? 

Through Ashlyn Carter

In what ways have we worked together so far?! 

✓ The Blueprint Model

✓ The Blueprint at Home 

✓ The Money Club (our new membership community!)

Why did you decide to work with Shanna?

I wanted to better understand how to organize my financial info so money seemed less scary. And I needed to figure out what to pay myself.

Tell me about the big ‘aha’ moments you had during The Blueprint Model! 

It was incredible to see how diversifying my offers and adjusting my pricing could mean earning more while working less. I feel like we all know this in theory, but the numbers don’t lie. Since working with Shanna I know exactly which offers I need to book each month in order to pay myself the salary I want to earn and how much to set aside for taxes so I don’t find myself in hot water come Tax Day.

Tell me about one change or success you’ve experienced since working together! 

The economy hit small businesses particularly hard this year, which is why I’m so grateful I follow Shanna’s “Need, Want, and Reach for the Stars” model. While we all want to be in a constant season of growth, the reality is there will be down seasons. Having a plan for how to adjust my money goals and marketing has kept my business afloat through the hard times.

Okay, real talk— What would you tell someone considering buying a course or working with Shanna? 

If money terrifies you, or if you have shame or trauma when it comes to your finances, Shanna’s approach is gentle and supportive. Putting repeatable systems in place for tracking your money makes you feel in control again and gives you that peace you’ve been looking for.

Anything else you’d like to share about you, your business, or your story?

What’s a purpose-driven business? Purpose-driven business owners do or create meaningful work that helps others. You don’t have to save the rainforest, but your core motivation is to contribute to this world for reasons outside of money. As a recovering corporate copywriter, creating compelling messaging when you lack purpose is like fishing in a puddle. There’s not much there to hook onto. Find your purpose and the profit (and people) will follow.

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I took an *amazing* business financials course by Shanna Skidmore and mapped out my income and revenue goals including expenses. This meant having to get real about which business and marketing activities were bringing in enough ROI that I could start to outsource to other independent contractors. When Shanna challenged me to “time bank” my week and look at where I was spending my energy, I had to make a decision of whether I would automate, delegate, or eliminate tasks to make the cost of any business activity profitable.

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— Courtney Fanning

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Courtney, thank you so much for sharing more of your story and experience working together. I am so grateful for such amazing students like you! And loved getting to know you better through this spotlight! 

Want more inspiration? Plenty more stories that are sure to inspire you, Click Here for more Student Success Stories! If you’re ready to feel empowered in your personal and/or business finances, I’d love to work together either 1:1 or or through my signature program, The Blueprint Model!

xo.

Shanna

RESOURCES MENTIONED :

The Blueprint Model

The Blueprint at Home

The Money Club (our new membership community!)

Consider the Wildflowers Podcast

Courtney’s honest (and unsolicited) review of The Blueprint Model

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Courtney Fanning

Big Picture Copywriting helps founders with conversion copywriting & brand strategy services that get results by staying human. BP clients have appeared in Forbes, SXSW, Apartment Therapy, Rising Tide Society & more. With 15 years of experience in marketing and copywriting for household brands BP’s founder Courtney Fanning has worked with New York Times bestselling authors, purpose-driven startups, and multi-passionate entrepreneurs to turn purposeful messaging into profit. Her zones of genius are website copywriting, brand messaging, email marketing copy, and launch & sales page copy.

CONNECT WITH Courtney:

Website| Copywriting Course + Mastermind | Copywriting Resource Library 

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