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Business Growth, Babies, & Biohacking: The Secret to Surviving It All with Ashlyn Carter

APPLE PODCASTS | SPOTIFY Welcome back to the show one of our favorite past guests (and a dear friend of mine) Ashlyn Carter, founder of Ashlyn Writes, for the first of our Encore! episodes! Last time, we talked about building a business—this time, we’re getting real about how to build a life alongside that business. No fluff, […]

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Hey, I’m Shanna Skidmore. Former Fortune 100 Financial Advisor turned Business Consultant. For the past 15 years I’ve worked in finance helping entrepreneurs around the world make more money and then manage it well. During that time I’ve unlocked the blueprint to building a profitable and sustainable business designed to align with the life you want to live.

Here’s the thing—the "business side of running a business" can be hard, and it’s not everyone’s best skill—but it *is* mine. I would be honored to come alongside you on your business journey.

Shanna Skidmore

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APPLE PODCASTS | SPOTIFY

Welcome back to the show one of our favorite past guests (and a dear friend of mine) Ashlyn Carter, founder of Ashlyn Writes, for the first of our Encore! episodes! Last time, we talked about building a business—this time, we’re getting real about how to build a life alongside that business. No fluff, just the good, the bad, and the messy middle of juggling entrepreneurship and family.

If you’re answering emails in the school pick-up line, squeezing in a grocery order while fielding client calls, and trying to figure out what’s for dinner—all without losing your mind—this episode is for you. Ashlyn shares the practical strategies she uses to protect her time, her peace, and how to make it work when it all just isn’t working. (Spoiler: it’s not always going to work.) Tune in for some real talk on balancing it all without turning into the next viral meltdown meme.

Press play for the full interview or keep reading below!

Photo of Ashlyn Carter of Ashlyn Writes with caption: Business Growth, Babies, & Biohacking: The Secret to Surviving It All with Ashlyn Carter

In this Episode:

A Big Team is Not a Flex 💪 Ashlyn dishes up her thoughts on running a lean team after nine years in business and why she loves it.

No Spring Chicken 🐔 As Ashlyn puts it, after 9 years in business “she’s seen some things.” Gone are the days of working incessantly and never getting tired of it. Tune in for how her business has shifted over the years.

When Life Happens 🛟 Ashlyn opens up about her busy, beautiful, & trying year & how it’s affected and shifted her business.

How Do I Still Get Bit By The Bug? 🐛 After 9 years of talking about copywriting & educating her audience, Ashlyn worked through ways to reignite her passion.

Burn It Down 🔥 From thoughts of selling to rebranding her business, hear all the juicy, behind-the-scenes details on real-life entrepreneurship.

The Martha Stuart Life 🧺 Learning to lean into her love of caring for her home and family while also outsourcing a few things off of her plate in the name of work and life harmony.

Our Most Precious Asset ⏰ Leaning into 5 hour work weeks & finding ways to protect her time.

A Cheetah In The Wild 🐆 Ashlyn opens up about her 2024 launch.

Micro Offers 🤏 How strategically bringing back micro offers in 2024 increased and shifted Ashlyn’s revenue streams.

Spending Money to Make Money 💸 When it’s time to invest in your business to optimize your time and keep the business growing.

Biohacking Tips 🧖 Hear Ashlyn’s go-to biohacking tips for optimizing her health and wellness.

Put’em on a Bumper Sticker. These Quotes are Pure Gold.

“To me, having a big team is not a flex.”

“I’ve seen some things, Shanna, I’ve seen some things. Gone to the starry eye days where I could just incessantly and never, ever get tired of it.”

“How do I still get bit by the bug, and then, how do I continue to have this passion for solving for x? People will always have problems, and they’ll always pay to have their problems solved. But I don’t want to become jaded to what their problems are. I want to still have this massive service-oriented mindset towards my audience.”

“For nine months of this whole year, I kept thinking… Maybe I want to sell?”

“What I realized is that [desire to sell], was an escapist desire. It made my brain feel good. I think I’m just screwed. I’m gonna sell and get out ofmy time is my is the one thing I can’t create more of it is my most precious asset. it, and I’ll never have to worry about it again. When in reality, that’s probably not what I really want.”

“My time is the one thing I can’t create more of— It is my most precious asset.”

“I’m like a cheetah in the wild after a launch, I love it. I think it is a party. When it finishes, I’m like, let’s go again.”

“We’ve got to spend money to keep you in the place where you are doing the things that only you can do. It might mean we end up with less in this category, but it’s okay, because you do have to spend money to make money at a point.”

Ashlyn Carter

As an entrepreneur, international speaker, mentor, and marketer, Ashlyn Carter is the premier expert for copywriting for creative entrepreneurs. She’s the founder and CEO at Ashlyn Writes®, a copywriting business and marketing curriculum source for creatives. 90+ 1:1 clients, 5,000+ students, and 7-figures in revenue later, she’s pinpointed what it is that helps lock in half-a-million dollar launches for digital marketing campaigns.

Ashlyn has worked with major brands’ marketing efforts, including Delta Air Lines, Synovus Banks, Ford Fry Restaurants, and supported entrepreneurs including Jenna Kutcher, Amy Porterfield, Julie Solomon, and more. She’s been honored as 30 Under 30 in the Alpha Delta Pi international organization as well. She’s been a contributing educator with Creative Live, ConvertKit, and HoneyBook, and have been featured in Forbes, Southern Living, Style Me Pretty, and more. Ashlyn lives outside of Atlanta and convinces her husband, baby, and toddler to go with her to grab tacos weekly.