My Proven Pricing Strategy for Small Business | Law Chat with Girija Podcast Feature

Writing on paper your pricing strategy for small business

My Proven Pricing Strategy for Small Business | Law Chat with Girija Podcast Feature

One of the biggest frustrations you’ll face as an entrepreneur is determining your pricing strategy for small business. Are you charging too much or not enough? How can you raise your rates without scaring people off? What does it really mean to “charge your worth”?

After almost fifteen years working in finance, I’ve heard it all – from new entrepreneurs and seasoned business owners alike. Your pricing strategy for small business is hard…but it doesn’t have to be.

I sat down with Girija B. Patel on her podcast Law Chat with Girija to talk about some of the most common pricing misconceptions and give you a simple formula for pricing your offers effectively.

Whether you’re a product or service-based business, this episode will help you calculate exactly how much you should be charging – and why it’s probably more than you think! Press play for the full interview or browse the highlights below.


“Wealth isn’t about how much money you make, it’s about how you spend the money you make.”

— Shanna Skidmore

Highlights include:

  • How I discovered my passion for working with female-owned companies (4:44)
  • The value of testing different offers and pricing in your first year of business (6:29)
  • The three most important things you need to know as a new entrepreneur (11:14)
  • My proven formula to profitably price your services (14:31)
  • The biggest budgeting challenges I’ve overcome in my business (24:34)
  • How I market my business in 2023 without social media and why you need to find a marketing strategy that works for you (35:15)
  • The one question I ask myself to make better business decisions (38:45)

Resources mentioned:



September 12, 2023

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