Linda looked at her business on paper and saw a lot of money coming in but nothing left over at the end of the year. After a particularly grueling year in 2021, with 66 events and still unable to take a paycheck, Linda called me. It was time to finally figure out the numbers & restructure a profitable floral business.
While money is likely not the reason you got into business, there comes a time when every entrepreneur realizes that to be sustainable long term you must be profitable.
How this floral designer took on 20% less events and made $200k more in revenue in just one year. All the juicy details in today’s case study featuring Linda Whitten, owner of Wedfully Yours Events, & how she built a profitable floral business.
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Linda Whitten is the owner of Wedfully Yours Events a floral and event design company based in Dallas Texas. Alongside her love of flowers and building a team, she is a wife, mother of 3, and homeschool mom.
I was newly married, no children and lots of big ideas. As my family grew and personal life changed, nothing in my business did. I was never financially in the red, but I was mentally.
We completely overhauled our pricing model, client proposals and consults, our in house processes, systems, and company structure (so everything, ha!). I still don’t have my harmony down, some days are heavier in personal life and some days are full production but there is so much more of a fine line between it all now that I have a better radial view.
When I realized my annual revenue vs. my profit was completely off balance and that I needed to finally declutter my business finances.
Taking care of my business or others doesn’t mean I can’t take care of myself.
Entrepreneur with an Floral & Event design business, wife and mother of 3, homeschool mom and chicken
and bread lady.
September 22, 2023