One of my greatest joys is watching others transform their stories to build businesses and lives they love. Empowering others to understand their numbers and become financially independent is my biggest goal. Which is why I’m so excited to share today’s podcast feature with Catherine Guidry of Mistakes Make Magic, where we dive into the details of becoming financially independent as a creative.
For those of you new around here—hi, I’m Shanna! I help women (and men) make money doing what they love! I bridge the gap between the finance world and the creative world as well as make finance approachable (maybe even fun!). I know, you probably just rolled your eyes with finance and fun in the same sentence, but keep reading and I might just convince you!
Let’s simplify your finances and help you understand your numbers.
In this episode, Catherine and I dive into the importance of understanding the business-side of your business. Most times, we start a business because we have a passion. But understanding our numbers and how to build a profitable and sustainable business is crucial.
I think it’s so easy to get intimidated by money talk. But that’s where I love making finance approachable and helping people understand their money—both professionally and personally.
So today, we dive into some awesome content and take incredibly complex and intimidating ideas and explain them in a way that sounds simple. These financial tips are applicable whether you’re an aspiring entrepreneur, have an established business, or even if you’re not a creative.
Let’s dive in!
2:30 – How I got my start as a “dream releaser”.
6:20 – Why I believe it’s so important to understand your finances.
8:15 – The struggles with finances in business and how to overcome it.
11:15 – Mistakes I’ve made in my own business as well as common mistakes I see others making.
18:00 – What it was like hiring my team!
19:15 – Defining if you want a hobby or a business and the problem it causes if you don’t pick one or the other.
25:00 – The five numbers you need to know in your business.
35:00 – Why I went off social media and what I learned about content marketing while I was off the ‘gram.
39:00 – Top Tips and Resources: Pinterest Marketing and Google Analytics
44:00 – What is the Blueprint Model and why I created it for you!
I often ask myself, how can I empower people to understand something they need to know? That is why The Blueprint Model was created.