Rachael Leigh: Detangling your Personal Identity from your Brand’s Identity

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Have you ever had a moment in life or business when something just felt… off? It wasn’t too long into Rachael’s photography business that she realized the work she was doing wasn’t quite serving her or her clients in the way she imagined.  In the midst of a global pandemic is as good a time as any to start asking the hard (or should I say the right) questions… and today’s guest did just that.  

What began as a “becoming Rach” board on Pinterest turned into a business pivot, offer change, and new trajectory … 

Is a life and business you love possible? Here’s how this entrepreneur designed both and how she’s working to help others do the same. 

Today is a sweet treat as I have one of my past Blueprint Model students, Rachael Leigh, on the show!

—————— FULL SHOW NOTES COMING SOON ——————

RESOURCES MENTIONED:

Rachael’s Storylines & Starters Mini Course

Rachael’s Brand Mining Pocket Guide

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Rachael Leigh

Rachael Leigh is a brand photographer and strategist, self proclaimed brand theory nerd and wannabe barista who is the most passionate about coming alongside creatives and creators to catch their vision and help make it clearer. About 3 years into a wedding photography biz she’d built straight out of high school, she realized she didn’t love it or the life it created. So, came a pivot and alongside that a brand identity crisis which forged the offerings and business she now stands in. It’s been 4 years since then and now she help creatives nationwide curate a standalone brand that gives them a solid foundation of confidence and clarity to make a life and business they adore, possible.

CONNECT WITH RACHAEL:

Website | Instagram