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Shanna Tells All! Running a Business Without Social Media – Season Three Kickoff (Part II)

APPLE PODCASTS | SPOTIFY Welcome back, Wildflowers! If you haven’t listened to part one of this “Shanna Tells All” series, I highly recommend you go back to catch up. Today, we’re diving into the second part of our season three kickoff going deeper into the realities of running a business without social media. Trust me, it’s a […]

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Hey, I’m Shanna Skidmore. Former Fortune 100 Financial Advisor turned Business Consultant. For the past 15 years I’ve worked in finance helping entrepreneurs around the world make more money and then manage it well. During that time I’ve unlocked the blueprint to building a profitable and sustainable business designed to align with the life you want to live.

Here’s the thing—the "business side of running a business" can be hard, and it’s not everyone’s best skill—but it *is* mine. I would be honored to come alongside you on your business journey.

Shanna Skidmore

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APPLE PODCASTS | SPOTIFY

Welcome back, Wildflowers! If you haven’t listened to part one of this “Shanna Tells All” series, I highly recommend you go back to catch up. Today, we’re diving into the second part of our season three kickoff going deeper into the realities of running a business without social media. Trust me, it’s a conversation you don’t want to miss.

A few months back, I interviewed Rhiannon Bosse about her own floral design business on the podcast. Following the interview, Rhiannon’s curiosity was piqued when she asked if I’d ever talked about my journey with social media on the podcast, and to her surprise, I hadn’t. This sparked the idea for our deep dive today.

In this episode, Rhi interviews me about the realities of running a business without social media and we discuss if I plan to ever return. Living social media free is a topic near and dear to my heart and I’ve so enjoyed kicking off season three of the podcast with this conversation!

Press play for the full interview or keep reading below!

A New Perspective Without Social Media

One of the key insights I’ve gained in my social media free journey is that social media isn’t required for business success. The true keys to success in business is knowing your audience, being clear on what you sell, pricing right, and spreading the word efficiently. Everything else, including social media, is optional.

While stepping away from social media felt intimidating, I’ve learned through the years that my business can be successful without it and my mental health is better for it.

For the first three months after leaving Instagram, I missed it terribly and truly felt forgotten. Over time, I realized how liberating it was not to be tied to constant content creation. Instead, I was able to focus my time on more long term and strategic marketing endeavors for my company.

The Importance of Boundaries in the Digital Age

As society has continued to progress, I’ve realized the importance of setting boundaries with technology, especially with children. Kyle and I have already limited our kids’ exposure to social media and technology in general. It’s all about finding balance and ensuring that technology serves us, not the other way around.

The Social Media Dilemma

Social media has varying effects on different types of people. Whether you’re a creative entrepreneur, a 9-to-5 worker, or somewhere in between – social media affects us all differently. For some, it’s a source of validation and connection; for others, it’s a constant source of stress and comparison. While I don’t believe everyone needs to leave social media or that social media is all bad, I do believe we should reflect on how it personally affects us.

Personal vs. Business Use of Social Media

Rhinnaon brought up a powerful point about distinguishing between personal and business use of social media. By separating the two, she’s found more contentment and peace in her personal life. This distinction has been crucial in maintaining a healthy balance and ensuring that her business thrives without compromising her well-being.

How to Run Your Business Without Social Media

For those of you considering a social media detox, it’s essential to understand your marketing goals and find alternative ways to achieve them. Whether it’s celebrating clients or sharing your work, there are countless ways to reach your audience without relying solely on social media.

When planning a social media detox or a leave of absence altogether, think through strategic ways to continue connecting and building a relationship with your audience. Whether it’s growing your newsletter through a freebie or launching a podcast, create a long-term plan for your marketing efforts.

Resources for Living Tech-Free

I can’t recommend Erin Loechner’s new book, “The Opt-Out Family” enough. My interview with Erin on the podcast was full of insight in raising a family with limited technology use. Another resource I love is the Aro Box by Heath Wilson (also interviewed on the podcast), which helps families gamify time away from their phones. These resources offer valuable perspectives on technology use and finding balance in a digital world.

This episode has been a heartfelt exploration of life without social media. I hope my journey and insights encourage you to consider what truly matters in your business and life. If you’re curious about taking a similar step, know that it’s possible to thrive without social media. And remember, your business will not fail if you decide to take a step back from the online world.

Rhiannon Bosse

Rhiannon Bosse is a multifaceted wedding florist and designer with nearly 15 years of experience in the luxury and destination event sphere. With a charming and refined style that focuses on the intentionality behind her client’s desires, her diverse work has been recognized by the likes of BRIDES, Martha Stewart Weddings, and Vogue Magazine. She also owns an artisan soap making company, RB Soap Co. where she blends science and art into the most beautiful soap on the market. Professional accolades aside, and perhaps her most favorite accomplishment of all, is being a wife, mother, and a passionate advocate for a healthy body, mind, and spirit.