It’s no secret around here that I love flowers. Almost eight years ago, I moved to Atlanta for my husband to go back to school and I personally needed more creativity in my career. With my background in finance, psychology and art, I found myself working in the floral industry schlepping buckets for almost three years.
My journey of helping people bridge the gap between money and creative entrepreneurship all started with one question as Amy Osaba and I drove home at 2:00am after a long day.
“Why do you stay and break down every event?” I asked.
“I can’t afford a breakdown crew,” she answered.
I get most fired up helping others build businesses that support the lifestyle of their dreams. I love giving others the permission to lay down the chaos and pick up the sustainable. I believe there really is room for all of us, if we focus on OUR “enough” and OUR tribe.
A few weeks ago, I had the honor of chatting with Scott Shepherd over on The Flower Podcast and this episode is one of my favorites.
We dive into understanding cost before pricing, how income equals impact, how to sustainably build a profitable business with confidence, and the one number to know inside your business.
If you ever feel the need for more clients, more money, more weddings, more, more, more—than this episode is for you. Defining your need will give you so much freedom.
I want to encourage you that if you feel burnt out inside your business that there is hope. It takes a few simple steps—not always easy steps—but simple steps that can transform your business. I’ve seen businesses come back from bankruptcy and I’ve seen businesses in their first year make a profit.
You don’t need to stop creating until you’ve tried out the business-side of your business and in this episode you’ll hear all of that and more!
5:45 – The biggest question I get is about pricing and how to understand price vs. cost.
7:00 – Income equals impact. Money can be an ugly conversation, but when you change your mindset to understand that money is required so you can keep doing your craft it changes everything.
8:30 – What to do when you feel burnout.
10:05 – Understanding your WHY behind your pricing.
14:00 – Getting paid is not a luxury.
14:45 – How to get your clients to feel you’re on their team and not charging more than you’re worth.
15:50 – The most important number anyone can know in their business is their sales goal.
21:10 – Why it’s important to build a marketing toolbox.
38:45 – No one is you and that’s your power.
46:35 – Find your business lifecycle.
Tell me, are you on the hamster wheel trying to do all the things everyone else is doing hoping to get ahead? Breaking down after every event and wondering how in the world you’ll ever feel clarity in you finances and confidence in the direction of your business?
I’ve designed a tool for you to get clarity in your next steps so you don’t get stuck in an overwhelm cycle of not knowing where to go next.
With this free coaching tool, I help you focus on what stage of business you’re currently in and the three tools/resources to focus on the most.
Answer just five simple questions about your business and you’ll immediately receive your personalized free strategic growth profile! You will discover :