From struggling to book clients to a full calendar. (Tiffany’s Story)

It’s likely you’ve heard it before: “Niche down to scale up.” But what does it really mean and why does it work?

For this PR professional turned entrepreneur, learning to clearly communicate her offers changed everything! From throwing spaghetti on the wall unsure of exactly what she could do for her target audience to knowing exactly what she offered, who it was for, and what to charge— she went from struggling to book clients to a full calendar. 

In this exclusive case study style interview, learn how PR & Media strategist, Tiffany Eurich, booked more clients than she’d ever booked before in just one week after changing up her offers— and at a price-point she had previously only dreamed was possible!

 Press Play to watch the full Video Interview

📚 Bookworm? Scroll down for full case study!

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Meet  Tiffany Eurich

Dr. Tiffany Eurich loves the way a well-told story – whether through words or images – can change the trajectory of a brand. Through helping business owners land podcast and magazine interviews and creating the dynamic visuals that wow consumers, Tiffany’s firm is passionate about helping great brands build a great legacy. An author, artist, former TV personality and university professor, Tiffany has worked with everything from solo endeavors to international luxury brands. Her expertise has been featured in places like Forbes, PR Couture, and CEONation. When she isn’t working with business owners, Tiffany spends her time with family, in her garden, or working on her long list of new hobbies to learn. 

How were you feeling BEFORE taking The Blueprint Model?

I had just left my position as a tenured university professor, with the idea of building a business around my expertise. I was enthusiastic, but quickly realizing that the business training programs I’d been through were missing some key fundamentals. I was listening to too many voices and trying too many systems (none of them very well), resulting in stunted growth.

Where are you now after taking The Blueprint Model?

Now, I feel so much more freedom to build a business that better fits the needs of this season of life. 

What steps did you take? 

First and foremost, understanding what is “enough.” This helped me not only set better goals, but the process helped me see where there were some unnecessary expenditures. That has resulted in a business that runs on a very lean overhead, increasing overall profits. Second, I built 3 different offers for clients at 3 different stages. Even better, Shanna helped me identify how to design those offerings so that as each client saw successful results, they would be ready to move up to the next level of service. This helped me clarify my message, so when it came to marketing and sales, it was simple to explain and easy to identify the best service for the client. As I took on clients, I refined the offerings and developed streamlined systems to deliver them. 

The big aha moment! 

One big “aha!” moment was applying the concept of “what is enough” to my business. My early financial goals consisted of pulling numbers out of the air that “sounded good,” but didn’t have any reasoning behind them. Blueprint helped me take that concept of “enough” to set better goals that were purposeful, realistic, stretching, and way less stressful. I was reminded again that we can trust God to meet our needs, and spend our energy on the things that really matter.

Single Biggest Takeaway / Most Helpful Thing you Learned?

It’s tough to narrow it down! We can make things way too complicated in business, and I loved how Blueprint helped me simplify, strategize, and build.

Resources Mentioned:

The Blueprint Model

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Tiffany Eurich

Dr. Tiffany Eurich loves the way a well-told story – whether through words or images – can change the trajectory of a brand. Through helping business owners land podcast and magazine interviews and creating the dynamic visuals that wow consumers, Tiffany’s firm is passionate about helping great brands build a great legacy. An author, artist, former TV personality and university professor, Tiffany has worked with everything from solo endeavors to international luxury brands. Her expertise has been featured in places like Forbes, PR Couture, and CEONation. When she isn’t working with business owners, Tiffany spends her time with family, in her garden, or working on her long list of new hobbies to learn. 

Connect with Tiffany:

Website

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