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From gorgeous watercolor crests and custom invitations to Holiday themed coffee mugs and Ginger Jars, there is no denying that watercolor artist Jessica Peddicord, Founder of Simply Jessica Marie, creates heirloom quality art. While many artists find themselves stuck in a cycle of trading time for money, Jessica figured out how to deliver heirloom quality products in a scalable way. In today’s episode, we get a behind the scenes look at how she pairs her love for art with data and analytics to strategically grow her business, consistently creating goods she enjoys making and that her audience will love!

——————- FULL SHOW NOTES COMING SOON ——————-

More from this Episode

To hear the rest of the story and what Shay is up to now, press play on the player above for the full interview or click here to download the transcript.

RESOURCES MENTIONED:

SJM Crests

SJM Art School

Vendors Guide

Free Resources for Artists

Milanote

Rebecca Rose Events

Amber Housley

The Blueprint Model 

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Jessica Peddicord

Filling homes with color and whimsy, Simply Jessica Marie offers classic prints and florals, personality-packed heirloom family crests and thoughtful watercolor gifts. Founded in August 2013, Simply Jessica Marie’s Lifestyle Shop provides charming, high-quality products that fill each day with breathtaking beauty, ranging from watercolor art prints to tea towels, wrapping paper, calendars and more. 

The creative business also features the Crest Bar, bringing the stories of couples, families and businesses to life through cherished crests personalized with hand-created floral, color, monogram and icon selections and transformed into investment pieces that last a lifetime.

A family-owned and operated small business, Simply Jessica Marie is founded and owned by Jessica Peddicord, a Grand Millennial watercolor artist, crest designer and educator who is dedicated to preserving family memories and decorating intentionally. Passionate about teaching other small business owners, Jessica also offers online courses and her student-favorite vendor guide to help each student hone their craft, grow their own product shops and navigate their industry.

CONNECT WITH JESSICA:

Website | Instagram 

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