When you think of magnetic alphabet letters– you may have childhood flashbacks of tiny plastic letters that somewhat stick to your fridge.
Enter today’s guest, Ashley Jankowski, and The Type Set Co. These are not your mom’s 80’s plastic semi-magnetic letters. These are beautiful soft magnetic letters, that actually stay stuck to your fridge or magnet board. In gorgeous colors and beautiful fonts. Aesthetically perfect and SUPER FUN to play with!
After 10 years of owning her own branding, designing products and packaging for others— she took an old concept (magnetic alphabet letters), repackaged it and improved the design. Now this self-proclaimed “word nerd” is shifting an industry with an old idea turned new!
I’m beyond excited to chat with Ashley Jankowski, founder of The Type Set Co, about the world of R&D, product development, manufacturing and all the good things that come with taking an idea from concept to store shelves.
To hear the rest of the story and what Ashley and The Type Set Co are up to now, press play on the player above for the full interview or click here to download the transcript.
Unreasonable Hospitality book by Will Guidara
The Letters we bought for Madelyn!
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Ashley Jankowski is the owner and co-founder of The Type Set Co. With her husband, Paul, they have pioneered the re-imagination of colorful alphabet magnets for the modern family home. More recently, they’ve developed a new line of colorful, quote-driven stickers. She’s spent her career in design, photography, branding, and packaging and has been influenced by generations of family entrepreneurs to love the entrepreneurial life. The Type Set Co. is the culmination of a lifetime of passions, experiences, and influences, including a love for good design and wordplay. When she’s not working to bring fun and whimsy to homes around the world, you can find her at home in Georgia on her 11-acre lakefront compound with her family and a menagerie of crazy critters. On a nice day, you might see her in the garden or enjoying the lake life on her family’s sailboat.
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January 20, 2023
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