How to Plan a Social Media Detox | Breakthrough Brand Podcast Feature

Thinking about taking a social media detox (or maybe quitting altogether)? 

When I left Instagram back in 2017, I had no idea the impact it would have on not only my business, but also my relationships. I’m able to work 20-hour weeks and spend more time with family – my life feels much more peaceful.

If you’re overwhelmed with all the noise on social media, it could be time to carve out your own quiet space. Whether you choose to outsource or go cold turkey, this episode of the Breakthrough Brand Podcast will help you step away with confidence.

I’m sharing the behind-the-scenes of my Instagram exit strategy, including how I replaced social media traffic with content marketing, the mistakes I made along the way…and what I would do differently if I was quitting Instagram in 2024.

Press play for the full interview or browse the highlights below!

“I needed quiet. I needed to get back to the heart and why of what I was doing, and Instagram had become so noisy.”

-Shanna Skidmore 

Highlights include:

• How I found my niche in women-owned creative businesses (5:20)
• Why I chose to take 3 months off at the height of my business success (14:20)
• How to determine if Instagram is the best use of your time (21:15)
• The most important question to ask yourself before quitting social media (22:45)
• The unexpected impact leaving Instagram had on my marriage (28:53)
• My step-by-step plan to replace Instagram traffic with content marketing (33:47)
• How to decide between outsourcing vs. completely quitting social media (37:01)
• What my 20-hour/week schedule looks like without Instagram (41:54)
• What I would do differently if I were quitting social media in 2024 (48:12)

Resources mentioned:

• Elizabeth’s episode of Consider The Wildflowers
• The Blueprint Model 
• Consider The Wildflowers
• The Profitability Playbook

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