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Turn your Passion into a Paycheck | Scared Confident Podcast Feature

For Entrepreneurs

ELSEWHERE

Hey, I’m Shanna Skidmore. Former Fortune 100 Financial Advisor turned Business Consultant. For the past 15 years I’ve worked in finance helping entrepreneurs around the world make more money and then manage it well. During that time I’ve unlocked the blueprint to building a profitable and sustainable business designed to align with the life you want to live.

Here’s the thing—the "business side of running a business" can be hard, and it’s not everyone’s best skill—but it *is* mine. I would be honored to come alongside you on your business journey.

Shanna Skidmore

Being an entrepreneur was not the life I pictured for myself.

With a degree in art, psychology, and finance, I always felt like a misfit puzzle, unable to figure out how all those things fit together. I tried so many things before starting my business – accounting, investment banking, floral design.

A college internship helped me discover my passion for entrepreneurship, but I still never thought I would have my own company. My consulting work was meant to pay the bills while my husband finished his second degree.

Now, a decade later, Kyle works full-time with me in the business and I’m able to work two days a week while caring for our daughter!

In this interview with Tiffany Sauder on the Scared Confident podcast, I’m sharing the story of how I took my business from a hobby to financially supporting our family.

We talk about how to define your vision for success, the foundations every entrepreneur needs to be successful, and how becoming a mom has changed my business.

Press play for the full interview or browse the highlights below!

“Numbers tell a story. And when you know how to read that story, it empowers you to make better decisions in your business.”

– Shanna Skidmore

Highlights include:

My journey from a Fortune 100 Financial Advisor to floral design to business owner (2:39)
Why you shouldn’t be the CFO of your business (5:40)
Advice for finding your passion and how to find work you truly love (14:58)
Why you should focus on how you want to feel, rather than what you want to do (18:06)
How to make your own framework for success and build a business based on your core motivators (20:14)
My decision to take a year-long sabbatical and how becoming a mom has changed my business (23:04)
How to move away from trading your time for money by creating scalable offers (28:30)
Tips for managing imposter syndrome and perfectionism as an entrepreneur (31:13)
The six building blocks of a successful business (37:19)
Advice for my 24-year-old self (40:14)

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