that fits your life!
Are you looking to start a side hustle? Take your side-hustle full time? Or ready to take your business to the next level? This interview with Caleb Peavy on the Be Creative Podcast is full of tips + tricks to help you transform your passion into a profit!
For the past seven years, I’ve worked alongside creative entrepreneurs to make finance approachable (if not fun!) and simplify the complexity of building a business and in this podcast interview I’m breaking down the exact blueprint I used to grow my own company and coach thousands of other creative entrepreneurs to building profitable, sustainable, life-enriching businesses!
Join me and Caleb and get some insight into how you can build a strong template for your business + finances on the road to profitability in the creative industry!
Most people don’t start out intending to own a business, they intend to take the time to let their creativity flow! A lot of creative people shy away from the business side of things – almost believing that the business side will take the beauty away!
Awareness is key to change! Most of what we are avoiding in our business is what we don’t understand. Once we have the tools to understand our finances, we are much more willing to face the unknown.
Understanding your money is the key to your creative freedom! If we can’t get the money stuff right it will be a detriment to our creativity in the long run. Once you learn some basic principles about money and systems, that is what will allow you to keep creating.
Emotional pricing pushes us into living in ‘survival mode’ because we doing allow ourselves to ask for the amount we need to keep doing what we love! You can function in survival mode for a stint – but your business will crumble under the weight after too long!
Want to have confidence in your pricing? Understand the cost: both the time and the material investment! Starting there will give you so much clarity when facing your client!
14:35 Spin Cycle: When you create amazing pieces but lack the business knowledge to keep
your business sustainable.
17:15 Feeling guilty for charging for something that comes so easy to you??
18:10 Let’s talk: Money Mindsets
21:35 Are you a money Avoider?
25:30 Transitioning from creative person to creative business person.
29:30 Some of the biggest reasons that businesses fail?
33:05 What exactly is emotional pricing?
39:30 Let’s talk about the word ‘margin’!
43:35 What are some simple solutions that we can apply and start seeing results with?
47:30 Basic steps toward evaluating the health of your business!
51:00 A good place to start on pricing for profit.
52:25 Let’s talk: Taxes
58:00 How to have confidence in your pricing.
59:30 What is the finance and business education missing in the creative space.
61:50 The magic question to help you figure out how to price well and develop your business
so you can get toward your definition of success!
As I’ve said for years, a builder wouldn’t go into building a house without a blueprint! So why would we go into building our business without our own business blueprint?!
Ready to design an intentional plan for starting or growing your creative business?
"I have my cash flow plan beside me and I have been up sixty freaking percent this whole year simply by planning ahead for slow months and all the sudden the money is there. What! You are brilliant and I am so grateful for you and the way you love us and take care of our hearts and just are YOU! I sometimes feel like that 2nd grade kid who’s like, “Teacher! Look - I did my homework!”