From Corporate America to Flower Farming: How One Entrepreneur Found Her Dream Business (and Built It with Cash!)

Turning Dirt Into Dollars! Meet Jennifer Gulizia — a woman who took a four-week toe-dip into corporate America, followed by a five-year deep dive into banking, to finally realize that a creative career was her true dream. After building a successful six-figure photography business, Jennifer pivoted once again, this time to flower farming — and she did it all in her own backyard, with cash. No debt, no loans, just a modest (hint the sarcasm) $20,000 investment and a whole lot of grit.

Despite a rocky start, Jennifer turned a quarter-acre lot into a profitable flower farm, fueled by her relentless determination and a commitment to learning. This isn’t just a success story — it’s a story of resilience, reinvention, and the power of building a meaningful, sustainable business. If you’re ready for a dose of inspiration, Jennifer’s journey will show you how to turn your passion into profit, no matter the obstacles.

Press play for the full interview or keep reading below!

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More from this Episode

To hear the full story and more about Jennifer, press play on the player above for the full interview or click here to download the transcript.

📌 RESOURCES MENTIONED:

Floret Flower Farm

10x is easier than 2x 

Kiss the Ground

Who, not how

Jennifer’s Podcast

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Jennifer Gulizia

Jennifer Gulizia is a flower farmer, dahlia hybridizer, and cut flower educator based in Hood River, Oregon. After 12 years as a professional wedding and newborn photographer, Jennifer transitioned to full-time flower farming in 2023. She has been farming for six years and is the founder of The Flowering Farmhouse, where she grows a wide variety of blooms with a particular focus on dahlias. Jennifer also hosts The Backyard Bouquet Podcast, where she shares insights into flower farming and interviews fellow gardeners and farmers. In addition to her hands-on farming work, she leads an online community called The Dahlia Patch, where she teaches dahlia enthusiasts and growers from all over the world. Recently, Jennifer and her family began expanding their flower farming operation onto a new 20-acre farm, documenting their journey to share the challenges and beauty of building a sustainable flower farm from the ground up. Through this process, they aim to inspire others with the lessons learned, both in farming and in life.

CONNECT WITH JENNIFER:

Website | Instagram