Linda looked at her business on paper and saw a lot of money coming in but nothing left over at the end of the year. After a particularly grueling year in 2021, with 66 events and still unable to take a paycheck, Linda called me. It was time to finally figure out the numbers & […]

From Burnout to Breakthrough. How Copywriter Kathy Young cut her workload in half without sacrificing a penny of revenue.

It’s likely you’ve heard it before: “Niche down to scale up.” But what does it really mean and why does it work? For this PR professional turned entrepreneur, learning to clearly communicate her offers changed everything! From throwing spaghetti on the wall unsure of exactly what she could do for her target audience to knowing […]

“Work less but make more.” It’s a goal I hear often, especially in the event industry. When I first met Mary Love Richardson (owner of Rosemary & Finch Floral Design) back in 2015 and learned she was taking on over 50 events per year, I knew, and she knew, that workload wasn’t sustainable for the […]

“I just wasn’t getting it.” Flustered and tired, I met Kat at a pivotal moment in her business. On the outside her company appeared to have it all. Amazing clients, incredible press, a hard working team of employees. “We were rising stars”. But on the inside, Kat wasn’t bringing home enough to pay herself a […]

What if I could show you how to actually make more $$ without working more hours (or maybe even cutting down on your hours?!) In today’s Student Spotlight my student Ash Bush will show you that is absolutely possible! By implementing one simple strategy she was able to 10x her shop sales in just 30 […]

I remember like it was yesterday. I pulled up to the Goat Farm (yes, it appears exactly as it sounds) .. an old warehouse turned center for the arts .. with goats and all! I had no idea how to dress. I wasn’t sure what we would do. I just knew, I wanted to take […]