Our top five Two-Cents Tuesdays from “The Best Of 2018” Series

About eight years ago, I started working with creative entrepreneurs. My husband and I had just moved states for him to pursue a new passion and I left my five year career in finance to try something new. I landed a dream job working with a start-up fashion designer.

This was my front row seat opportunity to see all things creative business. From operations to fashion shows, trips to Hong Kong, down to the spreadsheets and numbers—this was my lightbulb moment.

What I soon learned is this: you can have a GREAT product, but if you don’t know how to make it profitable, friend, that dream is never going to float.

That’s when my mission was born to bridge the gap between the finance world and the creative world. To make finance and business more approachable and less intimidating! We strive each day to provide relevant, meaningful tools to help more of you make money doing what you love!

But I heard once as your audience grows, your accessibility has to decrease. While I’m so thankful for how this company has grown over the years, it’s been hard to not have the availability to each of you as much as I would like!

So in 2018, we started a fun way to giveback and answer your burning questions Q&A style! Two-Cents Tuesdays took off and I’ve loved being able to answer your questions in this way!

While there are plenty more to choose from on my YouTube channel, these five Two-Cents Tuesdays definitely seemed to resonate with each of you!

Best of 2018 Two-Cents Tuesdays #1

How to Overcome Objections & Avoid Discounting your price

Big Takeaway : If a potential client is saying no to your price, it means for one reason or another they are not associating the value of the offer equal to the price you are charging. So our goal in our sales process is to make sure perceived value = actual value and therefore the price we charge!

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Best of 2018 Two-Cents Tuesdays #2

Should I discount my price to book the client?

Big Takeaway : We all have to build our reputation as well as our skills and that takes actually having clients! But when you’re trying to build up your business it’s important to work with the client on price. Always remember if they pay less they should get less! Discounting just to book the client actually hurts you in the long run (not to mention the entire industry!)

So next time you’re faced with the choice to book the client at a lower price or not at all, offer to work with the client to find a budget that feels more “comfortable” price-wise by offering some creative ways to lower the actual time or cost to produce the good.

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Best of 2018 Two-Cents Tuesdays #3